KOL Campaign Director

Brighty Official; Bekasi; On-site; IDR 180,000,000 - 320,000,000; Full time

Job summary

Brighty Official is seeking a seasoned KOL Marketing Manager to lead our influencer program in Bekasi, Indonesia. You will devise monthly KOL strategies, tiering, and clear content briefs to guide video messaging that resonates with beauty audiences.

You will manage the KOL Specialist team, drive campaign KPIs and budgets, analyze ROI, and build lasting relationships with Mega and Celebrity KOLs while ensuring brand alignment.

Qualifications

• Minimum 2 years of experience in Influencer Marketing, KOL Marketing, or a related field.
• Proven track record of successfully managing KOL campaigns, preferably in beauty.
• Strong knowledge of influencer marketing strategies, budget planning, and ROI analysis.
• Familiar with TikTok, Instagram, and Shopee.

Responsibilities

• Develop and execute monthly KOL strategies, including tiering and clear content briefs for videos.
• Lead and manage the KOL Specialist team, including delegation and coaching.
• Drive KOL campaign KPIs and budget targets in line with brand goals.
• Analyze KOL and campaign performance, including ROI, to identify improvements.
• Build and maintain relationships with KOLs, especially Mega and Celebrity tiers.
• Oversee KOL contract negotiations, briefs, and content execution.
• Conduct social media and competitor trend research for opportunities.

Skills

KOL Marketing

Influencer Marketing

Team Leadership

Campaign ROI Analysis

Budget Planning

Trend Analysis

Relationship Building

Job description

Brighty Official is seeking a seasoned KOL Marketing Manager to lead our influencer program in Bekasi, Indonesia. You will devise monthly KOL strategies, tiering, and clear content briefs to guide video messaging that resonates with beauty audiences.

You will manage the KOL Specialist team, drive campaign KPIs and budgets, analyze ROI, and build lasting relationships with Mega and Celebrity KOLs while ensuring brand alignment.