KOL & Influencer Marketing Lead

CV Kalon Anugrah Persada; Tangerang; On-site; IDR 180,000,000 - 320,000,000; Full time

Job summary

CV Kalon Anugrah Persada is seeking a seasoned KOL/Influencer Marketing Lead to drive strategy and execution across social media and e-commerce channels in Indonesia. You will source, brief, and manage KOL partnerships, while directing a team to meet engagement and sales targets.

The role requires 3–5+ years in KOL marketing, strong leadership, and a track record of successful campaigns in FMCG, beauty, wellness, or supplements.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• 3–5+ years of experience in KOL/Influencer Marketing.
• Experience managing a team is a plus.
• Experience in FMCG, Beauty, Wellness, or Supplement categories is preferred.
• Strong understanding of KOL marketing, social media, e-commerce, and content trends.
• Proven experience managing KOL campaigns and achieving performance or sales targets.
• Strong leadership, communication, negotiation, and project management skills.
• Familiar with KOL management tools and basic campaign analytics.
• Strategic, proactive, creative, and results-oriented mindset.

Responsibilities

• Lead and manage the KOL team to achieve campaign, engagement, and sales targets.
• Develop and execute KOL strategies across social media and e-commerce platforms, including TikTok, Instagram, and Shopee.
• Oversee the end-to-end KOL campaign process, from sourcing and briefing to execution, evaluation, and reporting.
• Build and maintain strong relationships with KOLs and influencers.
• Monitor, analyze, and optimize KOL campaign and content performance based on relevant analytics.
• Manage the team’s workflow, targets, performance, and day-to-day activities.
• Identify new KOL opportunities, trends, and strategies to increase brand awareness, engagement, and sales.
• Collaborate with Marketing, Content, Sales, and E-commerce teams to align KOL activities with overall business goals.

Skills

KOL marketing

Team leadership

Strategic thinking

Negotiation

Campaign analytics

Education

Bachelor’s degree in Marketing/Communications/Business

Tools

KOL management tools

Job description

CV Kalon Anugrah Persada is seeking a seasoned KOL/Influencer Marketing Lead to drive strategy and execution across social media and e-commerce channels in Indonesia. You will source, brief, and manage KOL partnerships, while directing a team to meet engagement and sales targets.

The role requires 3–5+ years in KOL marketing, strong leadership, and a track record of successful campaigns in FMCG, beauty, wellness, or supplements.