Indonesian KOL Campaigns & Content Lead

usmile; Jawa Barat; On-site; IDR 120,000,000 - 180,000,000; Full time

Job summary

usmile is seeking a proactive KOL Marketing Specialist to drive influencer partnerships in Indonesia. You will script content, brief creators, and QC launches to ensure brand-aligned outcomes. You will oversee end-to-end campaigns, optimize briefings, and track performance for ongoing improvement.

The role requires 2–4 years in KOL or digital marketing, strong Indonesian social media knowledge (TikTok/Instagram), and excellent cross-cultural communication in English.

Qualifications

• 2–4 years of experience in KOL marketing, content marketing, or digital marketing, with hands-on experience in content scripting, briefing, and QC.
• Strong understanding of the Indonesian social media landscape (especially TikTok and Instagram), including content trends, platform algorithms, and audience behaviors.

Responsibilities

• Develop and manage KOL content partnerships in the Indonesian market, building a localized influencer ecosystem that aligns with the brand's content and creative direction.
• Lead end-to-end KOL campaign execution, with a strong focus on content scripting, creative briefing, content QC, and performance tracking to ensure deliverables meet brand standards.
• Design and implement content-driven KOL strategies tailored to the Indonesian market, including campaign messaging, content formats, and storytelling approaches.
• Build and maintain a KOL database with detailed content capability profiles (e.g., content style, audience fit, past performance) to support efficient and high-quality creator matching.
• Review and approve KOL content (scripts, drafts, final posts) to ensure alignment with brand guidelines, campaign objectives, and local cultural sensitivities.
• Monitor content performance metrics (views, engagement, CTR, conversion), extract key learnings, and continuously optimize briefing processes and content quality.

Skills

KOL marketing

Content scripting

Campaign briefing

Creative briefing

Tools

TikTok

Instagram

Job description

usmile is seeking a proactive KOL Marketing Specialist to drive influencer partnerships in Indonesia. You will script content, brief creators, and QC launches to ensure brand-aligned outcomes. You will oversee end-to-end campaigns, optimize briefings, and track performance for ongoing improvement.

The role requires 2–4 years in KOL or digital marketing, strong Indonesian social media knowledge (TikTok/Instagram), and excellent cross-cultural communication in English.