About the role
We are seeking a KOL & Affiliate Specialist to join PT Diamulia Internusa in a contract position based in South Tangerang, Banten. This role is critical to our brand management and marketing strategy, responsible for identifying, developing, and managing relationships with key opinion leaders (KOLs) and affiliate partners. The successful candidate will drive brand awareness and revenue growth through strategic influencer partnerships and affiliate marketing initiatives, whilst ensuring alignment with our brand values and marketing objectives.
What you'll be doing
- Identify, evaluate, and recruit key opinion leaders and affiliate partners across relevant platforms and industries that align with brand values and target demographics
- Develop and nurture relationships with KOLs and affiliates through regular communication, performance reviews, and strategic collaboration planning
- Create and manage KOL and affiliate marketing campaigns, including campaign briefs, deliverables, timelines and performance metrics
- Monitor and analyse campaign performance, tracking metrics such as reach, engagement, conversion rates and return on investment
- Negotiate terms and agreements with KOLs and affiliates, ensuring mutually beneficial partnerships and compliance with company policies
- Manage KOL and affiliate contracts, payments, and administrative documentation to ensure smooth operations
- Collaborate with internal marketing, creative and product teams to ensure consistent brand messaging and campaign alignment
- Provide regular reporting and insights on KOL and affiliate performance to senior management and stakeholders
- Stay informed of industry trends, emerging platforms, and best practices in influencer marketing and affiliate management
- Identify opportunities for programme expansion and optimisation based on performance data and market analysis
What we're looking for
- 2-4 years of experience in KOL management, influencer marketing, affiliate marketing, or related brand management roles
- Strong knowledge of social media platforms, influencer ecosystems, and affiliate marketing channels relevant to the Indonesian market
- Proven track record of successfully building and managing relationships with multiple KOLs and affiliate partners simultaneously
- Excellent negotiation and contract management skills with demonstrated ability to secure favourable terms
- Strong analytical skills with proficiency in tracking, interpreting and reporting on marketing metrics and campaign performance
- Excellent written and verbal communication skills in both Indonesian and English
- Ability to develop compelling campaign briefs and collaborate effectively with creative teams
- Self-motivated and organised, with the ability to manage multiple projects and deadlines independently
- Understanding of brand management principles and the ability to maintain brand consistency across all partnerships
- Familiarity with affiliate platforms, tracking tools, and marketing management software is preferred
What we offer
- PT Diamulia Internusa is committed to supporting employee growth and professional development. We offer competitive compensation appropriate to the contract role, opportunities to work with dynamic marketing and brand teams, and exposure to innovative marketing strategies in a growing business. We value collaboration, creativity and results-driven performance, creating an environment where your contributions directly impact the success of our brand marketing initiatives.
About us
PT Diamulia Internusa is a forward-thinking organisation focused on brand management and marketing excellence. We are committed to building strong brand presence through strategic partnerships and innovative marketing approaches. Our team is passionate about creating meaningful connections between brands and audiences, and we foster a culture of collaboration, creativity and continuous improvement. We invest in our people and provide an environment where talented professionals can develop their skills and make a meaningful impact on our business growth.