KOL & Affiliate Executive

Bukuwarung; Jakarta Pusat; On-site; IDR 120,000,000 - 200,000,000; Full time

Job summary

BukuWarung Jakarta mencari seorang KOL & Affiliates Executive untuk mengelola operasional harian program BukuAgen & BukuPay, membangun hubungan dengan influencer serta afiliasi, dan meningkatkan performa pesanan.

Anda akan merekrut KOL/afiliasi, mengatur negosiasi kontrak, brief kreatif, dan memantau metrik seperti ER, CTR, GMV, ROI. Wajib menguasai Bahasa Indonesia; Inggris diutamakan. Pengalaman fintech/MSME adalah nilai tambah.

Qualifications

• Minimum 1–2 years of experience managing influencers or affiliate communities.
• Experience in influencer marketing, affiliate marketing, or e-commerce operations.
• Strong communication skills in Bahasa Indonesia; English is a plus.

Responsibilities

• Recruitment & Outreach: identify and recruit relevant KOLs, content creators, and affiliate partners.
• Campaign Management: negotiate contracts, rate cards, deliverables, sample shipments, posting timelines.
• Briefing & Strategy: create creative briefs, campaign concepts, and product knowledge guides.
• Performance Tracking: monitor ER, CTR, GMV, ROI and other metrics.
• Community & Relationship Building: maintain long-term relationships and manage affiliate communities.
• Reporting: analyze data and prepare periodic performance reports.

Skills

Influencer marketing

Affiliate marketing

Community management

E-commerce operations

Data literacy

Education

Bachelor’s degree (S1)

Tools

WhatsApp

AI tools

Job description

About Us:

BukuWarung is SEA’s fastest growing startup and we are building the digital infrastructure for 60 million MSMEs in Indonesia, enabling them to efficiently manage and grow their business, starting with digital bookkeeping, online storefront & payments. BukuWarung’s vision is to empower 60 million MSMEs in Indonesia to become financially aware and enable them to manage and grow their business using technology.

BukuWarung is backed by top tier VCs globally: Peter Thiel’s Valar Ventures, Goodwater Capital, Y-Combinator, AC Ventures, Quona Capital, East Ventures, Golden Gate Ventures, Rocketship.vc, Tanglin Venture Partners and strategic angel investors from Stripe, PayPal, Plaid, Grab, Gojek, Facebook, AirBnB, Fast, Mastercard etc.

As a KOL & Affiliates Executive, you will manage day to day operation of BukuAgen & BukuPay KOL & affiliators recruitment programs. Your role sits at the frontline of our influencers relationship and plays a critical part in driving KOL/affiliators order performance, satisfaction, and advocacy.

Key Responsibilities

• Recruitment & Outreach: Identify, research, and recruit relevant KOLs, content creators, and affiliate partners that match the BukuAgen & BukuPay brand’s positioning.

• Campaign Management: Handle contract negotiations, rate cards, deliverables, product sample shipments, and posting timelines (Scope of Work / SOW).

• Briefing & Strategy: Create creative content briefs, campaign concepts, and product knowledge/USP guides for creators and affiliators.

• Performance Tracking: Monitor e-commerce and social metrics such as Engagement Rate (ER), Click-Through Rate (CTR), Gross Merchandise Value (GMV), and Return on Investment (ROI).

• Community & Relationship Building: Maintain long-term relationships and manage affiliate communities (via WhatsApp Group) to encourage continuous promotion.

• Reporting: Analyze campaign data and compile periodic performance reports with insights for future strategies.

Requirements

• Bachelor’s degree (S1) from any major.

• Minimum 1-2 years of experience managing influencers or affiliate communities, with specific hands-on experience influencer marketing, affiliate marketing, or e-commerce operations.

• Strong communication skills in Bahasa Indonesia (working proficiency in English is a plus). Understanding the local language is an advantage.

• Comfortable handling fast-paced campaign timelines and multitasking across multiple groups.

• Data-literate: able to track basic engagement metrics and translate them into simple, actionable insights.

• Empathetic, patient, and solution-oriented when handling KOL/affiliates community members..

• Detail-oriented with strong organizational and follow-up skills.

• Experience in fintech, digital financial services, or MSME-focused platforms/community is a huge plus.

• Familiarity with community management tools (e.g., WhatsApp Group, WhatsApp Community) is an advantage.

• Familiar working with AI tools (e.g., ChatGPT, Claude, or similar) to support content drafting, data analysis, or day-to-day productivity.

What Success Looks Like

• Onboard min. 100 KOL/affiliators a month consistently

• Monitor and maintain KOL/affiliators performance; make sure 70% KOL/affiliators onboard perform.

• Healthy, active KOL/affiliators community groups with consistent engagement and low churn.

• Fast, accurate resolution of KOL/affiliators questions and complaints.

• Clear, timely reporting that helps the Community Manager and leadership make informed decisions.

• KOL/affiliators feel heard, supported, and see tangible value in being part of the BukuWarung KOL/Affiliators community.