Kalimantan Creative Demand Creation and Digital Activation

ParagonCorp; Banjarmasin; On-site; IDR 89,280,000 - 133,920,000; Full time

Job summary

ParagonCorp in Indonesia seeks an Activation Manager to plan and manage brand activation and demand creation initiatives across Kalimantan. You will coordinate with KOLs, MUA, organizations, and local government to drive impactful campaigns and in-store activations with the Activation team.

You will develop activation guidelines, monitor program effectiveness, and collaborate with cross-divisional teams to ensure alignment with brand strategy and distribution requirements.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business Management, or related field.
• 2–3 years in activation management, brand activation, or digital activation.
• Ability to develop creative concepts and implementation guidelines.
• Strong cross-functional coordination and communication with area/field teams.
• Basic analytical skills to assess program effectiveness and make recommendations.
• Strong presentation and reporting skills.
• Willing to be placed in Kalimantan region (e.g. Banjarmasin, Samarinda, etc.).

Responsibilities

• Planning the development for Beauty Promotors to have the skillsets in doing promotional activities
• Maintaining the relationship with stakeholders (KOL, MUA, organizations, local government)
• Doing in-store activities in collaboration with Activation team
• Planning and executing the promotional activities with Beauty Promotors
• Develop and arrange activation and demand creation programs that are specific to brand strategies
• Collaborate with cross-divisional team within and outside of Commercial Directorate for any activation and demand creation activities
• Bridge field teams with other functions in Head Office (Brand Channel, Marketing, Public Relation, etc)
• Monitor and evaluate every demand creation activities performed in DC and areas
• Innovate on activation & demand creation ideas for designated brands
• Develop guidelines of program implementation in Distribution Center (DC)
• Assist DC and area team on executing demand creation program

Skills

Creative concept development

Implementation guidelines

Cross-functional coordination

Communication skills

Analytical skills

Presentation skills

Education

Bachelor’s degree

Job description

• Planning the development for Beauty Promotors to have the skillsets in doing promotional activities
• Maintaining the relationship with stakeholders (KOL, MUA, organizations, local government)
• Doing in-store activities in collaboration with Activation team
• Planning and executing the promotional activities with Beauty Promotors
• Develop and arrange activation and demand creation programs that are specific to brand strategies
• Collaborate with cross-divisional team within and outside of Commercial Directorate for any activation and demand creation activities
• Bridge field teams with other functions in Head Office (Brand Channel, Marketing, Public Relation, etc)
• Monitor and evaluate every demand creation activities performed in DC and areas
• Innovate on activation & demand creation ideas for designated brands
• Develop guidelines of program implementation in Distribution Center (DC)
• Assist DC and area team on executing demand creation program

Requirement:

• Minimum Bachelor's degree (S1) in Marketing, Communications, Business Management, or related field
• Minimum 2–3 years of experience in activation management, brand activation, or digital activation
• Ability to develop creative concepts and implementation guidelines
• Strong cross-functional coordination and communication skills with area/field teams
• Basic analytical skills to assess program effectiveness and develop recommendations
• Strong presentation and reporting skills
• Willing to be placed in the Kalimantan region (e.g. Banjarmasin, Samarinda and other cities across Kalimantan).