Sumatera Creative Demand Creation and Digital Activation

ParagonCorp; Palembang; On-site; IDR 89,280,000 - 133,920,000; Full time

Job summary

ParagonCorp in Indonesia is seeking an Activation Manager to plan and execute brand activation and demand creation programs in the Sumatera region. The role collaborates with Activation, Commercial Directorate, and field teams to bring creative concepts to life on the ground.

You will maintain relations with stakeholders, develop guidelines for DC implementation, and monitor program effectiveness. Willingness to be placed in Palembang and surrounding cities is required.

Qualifications

• Bachelor's degree (S1) in Marketing, Communications, Business Management, or related field.
• 2–3 years of experience in activation management, brand activation, or digital activation.
• Ability to develop creative concepts and implementation guidelines.
• Strong cross-functional coordination and communication with area/field teams.
• Basic analytical skills to assess program effectiveness and provide recommendations.
• Strong presentation and reporting skills.
• Willing to be placed in Sumatera region (e.g. Palembang, Pekanbaru and other cities across Sumatera).

Responsibilities

• Plan development for Beauty Promotors to build promotional skillsets.
• Maintain relationships with stakeholders (KOL, MUA, organizations, local government).
• Execute in-store activities with Activation team.
• Plan and run promotional activities with Beauty Promotors.
• Develop activation and demand creation programs aligned with brand strategies.
• Collaborate with cross-divisional teams for activation efforts.
• Bridge field teams with Head Office functions (Brand Channel, Marketing, PR).
• Monitor and evaluate demand creation activities across DC and regions.
• Innovate activation and demand creation ideas for designated brands.
• Develop guidelines for program implementation in Distribution Center.
• Assist DC and area teams in executing demand creation programs.

Skills

Activation management

Brand activation

Cross-functional coordination

Presentation skills

Analytical skills

Education

Bachelor's degree (S1) in Marketing/Communications/Business Management

Job description

• Planning the development for Beauty Promotors to have the skillsets in doing promotional activities
• Maintaining the relationship with stakeholders (KOL, MUA, organizations, local government)
• Doing in-store activities in collaboration with Activation team
• Planning and executing the promotional activities with Beauty Promotors
• Develop and arrange activation and demand creation programs that are specific to brand strategies
• Collaborate with cross-divisional team within and outside of Commercial Directorate for any activation and demand creation activities
• Bridge field teams with other functions in Head Office (Brand Channel, Marketing, Public Relation, etc)
• Monitor and evaluate every demand creation activities performed in DC and areas
• Innovate on activation & demand creation ideas for designated brands
• Develop guidelines of program implementation in Distribution Center (DC)
• Assist DC and area team on executing demand creation program

Requirement:

• Minimum Bachelor's degree (S1) in Marketing, Communications, Business Management, or related field
• Minimum 2-3 years of experience in activation management, brand activation, or digital activation
• Ability to develop creative concepts and implementation guidelines
• Strong cross-functional coordination and communication skills with area/field teams
• Basic analytical skills to assess program effectiveness and develop recommendations
• Strong presentation and reporting skills
• Willing to be placed in the Sumatera region (e.g. Palembang, Pekanbaru and other cities across Sumatera).