Brand Event Planner (Beauty/Personal Care)

Elitez Pte Ltd; Jakarta Pusat; On-site; IDR 144,000,000 - 240,000,000; Full time

Job summary

Elitez Pte Ltd is seeking a Brand Event Planner (Beauty/Personal Care) to lead end-to-end brand events across markets, including launches, collaborations, pop-ups and campaigns to drive sales and customer acquisition.

The ideal candidate has a bachelor’s degree and at least 3 years in brand events or integrated marketing, preferably in FMCG/beauty, with hands-on event execution, strong cross-functional collaboration, data-driven ROI mindset, and Mandarin proficiency.

Qualifications

• Bachelor's degree or above required.
• At least 3 years of experience in brand events or integrated marketing planning.
• Experience in FMCG, beauty, or personal care is preferred.
• Proven experience independently managing at least 1–2 complete brand events or product launch campaigns.
• Hands-on experience executing large-scale offline events.
• Strong end-to-end capability from strategy to execution.
• Ability to develop proposals, manage projects, oversee on-site execution, and conduct post-event evaluations.
• Strong cross-functional collaboration skills with ability to coordinate multiple stakeholders and resources.
• Strong data sensitivity and ROI orientation.
• Mandarin proficiency sufficient for use as a working language.

Responsibilities

• Develop annual, quarterly, and monthly event calendars based on brand strategy, including positioning, KPIs, and market entry objectives.
• Lead end-to-end planning and execution of product launches, brand collaborations, pop-up stores, and major brand events.
• Manage creative concepts, materials, communication timelines, and on-site execution.
• Collaborate with Social Media, KOL, E-commerce, and Channel teams to convert event traffic into sales and customer acquisition.
• Plan and execute mother and baby exhibitions, KA/CS channel activations, and product trial/experience activities.
• Develop localized event plans based on cultural differences across Indonesia, China, Europe, and the US.
• Prepare event budgets, control costs, and evaluate ROI.
• Manage external resources including event agencies, booth/construction vendors, and material suppliers.
• Track event exposure, participation, conversion, and performance data.
• Prepare post-event evaluation reports and develop reusable event methodologies and best practices.

Skills

Cross-functional collaboration

Data sensitivity & ROI orientation

Mandarin proficiency

Education

Bachelor's degree or above

Job description

Brand Event Planner (Beauty/Personal Care)

This role involves developing and executing brand events across multiple markets. You will lead end-to-end planning and execution of product launches, brand collaborations, pop-up stores, and thematic campaigns. The position requires managing creative concepts, materials, communication timelines, and on-site execution while integrating online and offline channels to drive sales and customer acquisition.

Key responsibilities

Develop annual, quarterly, and monthly event calendars based on brand strategy, including positioning, KPIs, and market entry objectives

Lead end-to-end planning and execution of product launches, brand collaborations, pop-up stores, and major brand events

Manage creative concepts, materials, communication timelines, and on-site execution

Collaborate with Social Media, KOL, E-commerce, and Channel teams to convert event traffic into sales and customer acquisition

Plan and execute mother and baby exhibitions, KA/CS channel activations, and product trial/experience activities

Develop localized event plans based on cultural differences across Indonesia, China, Europe, and the US

Prepare event budgets, control costs, and evaluate ROI

Manage external resources including event agencies, booth/construction vendors, and material suppliers

Track event exposure, participation, conversion, and performance data

Prepare post-event evaluation reports and develop reusable event methodologies and best practices

About you

Bachelor's degree or above

At least 3 years of experience in brand events or integrated marketing planning

Experience in FMCG, beauty, or personal care is preferred

Proven experience independently managing at least 1–2 complete brand events or product launch campaigns

Hands-on experience executing large-scale offline events

Strong end-to-end capability from strategy to execution

Ability to develop proposals, manage projects, oversee on-site execution, and conduct post-event evaluations

Strong cross-functional collaboration skills with ability to coordinate multiple stakeholders and resources

Strong data sensitivity and ROI orientation

Mandarin proficiency sufficient for use as a working language