Sulawesi Creative Demand Creation and Digital Activation

ParagonCorp; Makassar; On-site; IDR 100,440,000 - 145,080,000; Full time

Job summary

ParagonCorp is seeking an Activation Manager in Makassar to drive brand activation and demand creation with Beauty Promotors. You will plan development of skillsets, maintain stakeholder relationships, and coordinate in-store activities with the Activation team.

You will plan and execute promotional activities, develop activation programs aligned to brand strategies, and collaborate across divisions. Willing to be placed in Sulawesi; requires 2–3 years in activation and a Marketing-related

Qualifications

• Bachelor's degree in Marketing or related field.
• 2–3 years of activation/brand activation experience.
• Ability to develop creative concepts and guidelines.
• Strong cross-functional coordination and communication with field teams.
• Analytical skills to assess program effectiveness and make recommendations.
• Strong presentation and reporting skills. Willing to work in Sulawesi region.

Responsibilities

• Plan development for Beauty Promotors to build promotional skillsets.
• Maintain relationships with stakeholders (KOL, MUA, orgs, local govt).
• Conduct in-store activities in collaboration with Activation team.
• Plan and execute promotional activities with Beauty Promotors.
• Develop and arrange activation and demand creation programs aligned with brand strategies.
• Collaborate with cross-divisional teams for activation and demand creation.
• Bridge field teams with Head Office functions (Brand Channel, Marketing, PR).
• Monitor and evaluate all demand creation activities in DC and regions.
• Innovate activation/demand creation ideas for designated brands.
• Develop guidelines for program implementation in Distribution Center.
• Assist DC and area teams on executing demand creation programs.

Skills

Activation management

Brand activation

Cross-functional coordination

Communication skills

Analytical skills

Presentation skills

Education

Bachelor's degree in Marketing

Job description

• Planning the development for Beauty Promotors to have the skillsets in doing promotional activities
• Maintaining the relationship with stakeholders (KOL, MUA, organizations, local government)
• Doing in-store activities in collaboration with Activation team
• Planning and executing the promotional activities with Beauty Promotors
• Develop and arrange activation and demand creation programs that are specific to brand strategies
• Collaborate with cross-divisional team within and outside of Commercial Directorate for any activation and demand creation activities
• Bridge field teams with other functions in Head Office (Brand Channel, Marketing, Public Relation, etc)
• Monitor and evaluate every demand creation activities performed in DC and areas
• Innovate on activation & demand creation ideas for designated brands
• Develop guidelines of program implementation in Distribution Center (DC)
• Assist DC and area team on executing demand creation program

Requirement:

• Minimum Bachelor's degree (S1) in Marketing, Communications, Business Management, or related field
• Minimum 2-3 years of experience in activation management, brand activation, or digital activation
• Ability to develop creative concepts and implementation guidelines
• Strong cross-functional coordination and communication skills with area/field teams
• Basic analytical skills to assess program effectiveness and develop recommendations
• Strong presentation and reporting skills
• Willing to be placed in the Sulawesi region (e.g. Makassar, Palu and other cities across Sulawesi).