Junior Content Strategist

DOKU, PT NUSA SATU INTI ARTHA; Jakarta Pusat; On-site; IDR 89,280,000 - 145,080,000; Full time

Job summary

DOKU, PT NUSA SATU INTI ARTHA is seeking a Junior Content Strategist for HO Jakarta to translate brand and product objectives into structured content strategies that boost search visibility and merchant activation.

The role requires a Bachelor’s degree and 4–6 years in content strategy or B2B marketing, with fintech or digital payments experience preferred; you will shape CMS content, SEO tools, and agile workflows.

Qualifications

• Bachelor’s degree in Marketing, Communications, Journalism, English, Business, or related field.
• 4–6 years of progressive experience in content strategy or B2B inbound marketing.
• Fintech, SaaS, or digital payments experience preferred.
• Strong understanding of SEO and CMS familiarity.

Responsibilities

• Formulate content plans to strengthen organic authority across search engines.
• Ensure clear, consistent messaging of DOKU payment products across consumer touchpoints.
• Develop content frameworks to drive qualified web traffic to product and landing pages.
• Create assets to nurture high‑intent merchants and progress leads.
• Design onboarding docs and activation materials for merchant onboarding post verification.
• Provide strategy briefs for campaigns and insert effective CTAs into paid media frameworks.

Skills

Content strategy

B2B inbound marketing

Copywriting

Education

Bachelor's degree in Marketing/Communications/Journalism/English/Business

Tools

CMS

SEO tools

Marketing platforms

Job description

Junior Content Strategist (Future Opening) HO Jakarta, Jakarta Selatan, DKI Jakarta, Indonesia Contract

Job Description

Job Title: Junior Content Strategist

About The Role

Responsible for translating brand, product, acquisition, and campaign objectives into structured content strategies that improve search visibility, product understanding, qualified traffic, lead quality, merchant activation, and campaign performance across owned, social, and paid supported channels.

What Will You Do

• Search Engine & LLM Authority: Formulate and execute comprehensive content plans designed to strengthen DOKU’s organic authority across mainstream search engines and emerging AI/LLM discovery platforms.
• Product Clarity: Ensure that sophisticated DOKU payment products are communicated clearly, consistently, and contextually across all consumer-facing touchpoints.
• Acquisition Funnel Generation: Develop targeted content frameworks focused on driving qualified web traffic to product pages and landing pages.
• Lead Nurturing Optimization: Create structural nurturing assets and clear transaction-oriented materials specifically designed to qualify and progress high-intent merchants.
• Design onboarding documentation, educational step-by-step lifecycles, and interactive materials aimed at accelerating merchant activation rates post-account verification.
• Campaign Integration & Paid Media Support: Deliver strategy briefs for priority campaigns, review calendars, and insert sharp, transaction-oriented Calls-to-Action (CTAs) into paid media frameworks.
• Merchant Growth Platform Evolution (doku.promo): Drive the structural transformation of the doku.promo domain from a basic promotional hub into a performance-driven merchant collaboration and visibility platform.

What we are looking for

• Bachelor’s Degree (S1) in Marketing, Communications, Journalism, English, Business, or a closely related field.
• Minimum 4–6 years of progressive experience handling content strategy, B2B inbound marketing, or copywriting, with a strong preference for backgrounds within high-velocity Fintech, SaaS, or digital payment platforms.

Soft Skill Requirements

• Strategic Problem Solving & Balancing Focus.
• Cross-Functional Orchestration (Influence without Authority).
• Analytical & Growth Mindset

Technical Skill Requirements

• Strong understanding of SEO & AI Discovery Architecture.
• Proficiency in Fintech Framework & Product Translation.
• Familiarity with content management systems (CMS), SEO tools, and marketing platforms.
• Agile Content Operations & Data Tooling.

Job Snapshot

• Updated Date
• 24-07-2026
• Job ID
• JOBID_424
• Department
• CEO
• Location