Content Specialist

PT UNZA VITALIS (A business unit of Wipro Consumer Care); Jakarta Pusat; On-site; IDR 180,000,000 - 260,000,000; Full time

Job summary

PT UNZA VITALIS (A business unit of Wipro Consumer Care) seeks a Digital Content Strategist to develop and execute engaging social media content for the Indonesian market, with a focus on Gen Z and Gen Alpha.

You will plan editorial calendars, craft Bahasa Indonesia and English copy, ensure strong visual direction, and coordinate with internal teams and agencies in West Jakarta to deliver timely, high-quality campaigns.

Qualifications

• Bachelor's degree in Communications, Marketing, Journalism, PR, Digital Media, or related field.
• Experience in FMCG, consumer goods, agency, or corporate environments is a plus.
• Strong copywriting and storytelling in Bahasa Indonesia and English.
• Familiar with basic social media analytics and metrics (reach, engagement, CTR).
• Content portfolio is highly preferred.
• Willing to work in West Jakarta.

Responsibilities

• Develop and execute digital content strategies across social media.
• Create editorial plans and content calendars aligned with brand goals.
• Produce engaging copy tailored to Gen Z and Gen Alpha.
• Ensure strong visual direction and cross-platform consistency.
• Coordinate with internal teams and agencies for timely delivery.
• Monitor trends and identify opportunities for the brand.
• Provide creative direction and feedback to partners.
• Continuously improve the brand's digital presence with high-performing content.

Skills

Copywriting

Storytelling

Editorial planning

Social media strategy

Analytical thinking

Education

Bachelor's degree in Communications/Marketing/Journalism/Public Relations/Digital Media

Tools

Google Analytics

Hootsuite

Sprout Social

Job description

Responsibilities

• Responsible for developing and executing digital content strategies across social media platforms.
• Develop editorial plans and content calendars aligned with brand objectives and consumer insights.
• Create engaging, culturally relevant content ideas and copy tailored to Gen Z and Gen Alpha.
• Ensure strong visual direction and consistency across all digital content.
• Manage content timelines and coordinate with internal teams and digital agencies to ensure timely execution.
• Monitor social media trends and identify relevant opportunities for the brand.
• Provide clear creative direction and feedback to digital agencies and content partners.
• Continuously improve the brand's digital presence through relevant, engaging, and high-performing content.

Requirements

• Minimum Bachelor's Degree (S1), preferably in Communication, Marketing, Journalism, Public Relations, Digital Media, or related fields.
• Experience in FMCG, consumer goods, agency, or corporate environment is a plus.
• Strong copywriting and storytelling skills in both Bahasa Indonesia and English.
• Understands basic social media analytics and performance metrics (reach, engagement, impressions, CTR, etc.).
• Consumer-Centric Thinking: Ability to understand audience motivations, behaviors, and content consumption patterns.
• Creativity & Trend Agility: Ability to generate fresh content ideas and quickly adapt to emerging trend.
• Ownership & Accountability: Takes responsibility for content performance and delivery.
• Analytical Thinking: Ability to derive insights from data.
• Attention to Detail: Ensures high-quality execution.
• Having a content portfolio is highly preferred.
• Willing to work in West Jakarta area.