Content Strategist

PT Allure Alluminio; Jakarta Utara; On-site; IDR 180,000,000 - 260,000,000; Full time

Job summary

Allure Industries in Jakarta seeks a fast-paced Content Strategist based in Kelapa Gading with FMCG/F&B background to lead organic short-form content strategy and AI-driven workflows across multiple brands.

You will define pillars for TikTok and Instagram Reels, contextualize trends, draft briefs, coordinate across creative teams, and use AI tools to improve ideation, copy, and performance.

Qualifications

• 2–4+ years of proven experience in Content Strategy, Social Media Strategy, or Digital Content Management.
• Background in FMCG / F&B is strongly preferred and fast-paced environments are common.
• Advanced AI proficiency with tools like ChatGPT, Claude, Gemini and strong prompting capabilities.

Responsibilities

• Define content pillars and platform hooks for short-form content on TikTok and Instagram Reels.
• Contextualize trends to fit brand identity rather than mere replication.
• Draft sharp creative briefs and coordinate with designers, videographers, and influencers.
• Evaluate performance metrics and extract actionable insights to refine strategies.
• Leverage AI tools to streamline ideation, copywriting, and performance analysis.

Skills

Content Strategy

Social Media Strategy

Digital Content Management

AI Prompting

Tools

ChatGPT

Claude

Gemini

Job description

This job posting seeks a fast-paced Content Strategist based in Kelapa Gading with an FMCG/F&B background to lead organic short-form content strategy, cross-team creative execution, and advanced AI-driven workflows across multiple brands.

Key Priorities

Strategic Architecture: Define content pillars, overarching themes, creative directions, and platform-specific hooks for short-form platforms (TikTok and Instagram Reels).

Trend Contextualization: Rapidly analyze viral social media trends and adapt them strategically to align with brand identity (brand-right adaptation) rather than simply replicating them.

Creative Alignment & Execution: Draft sharp creative briefs and collaborate seamlessly across creative teams (designers, videographers, influencers/KOLs) under tight timelines.

Data-Driven Optimization: Evaluate organic content performance metrics across TikTok and Instagram to extract tactical, actionable insights and continuously refine ongoing content strategies.

AI Integration: Leverage advanced AI/LLM tools (ChatGPT, Claude, Gemini, etc.) through effective prompting techniques to streamline research, ideation, copywriting, and performance analysis.

Requirements

Experience: 2–4+ years of proven experience in Content Strategy, Social Media Strategy, or Digital Content Management.

Industry Background: Background in FMCG / F&B is strongly preferred (accustomed to a fast-paced, highly dynamic, and adaptable work environment).

AI Proficiency (Advanced): Highly skilled in operating AI tools (ChatGPT, Claude, Gemini, etc.) with strong prompt engineering capabilities to drive workflow efficiency from ideation to research.

Collaboration & Communication: Proven ability to communicate and collaborate effectively within a growing, mid-to-large-scale creative team structure.

Platform Mastery: In-depth understanding of social media culture, short-form video trends (TikTok & Reels), hooks, and compelling storytelling formats.

Multi-Brand Management: Demonstrated ability to manage and execute content strategies for multiple brands simultaneously with precision and timeliness.

Allure Industries. We are the leading providers of aluminium systems for facades, both residential and commercial projects. We design, produce and install of interior and exterior products made from aluminium for high rise building and residential. Now we are looking for energetic, self-driven, experienced team player to contribute in making excellence performance.

Our Vision & Mission

• +51% market share of doors and windows by 2028


• 12 Million happy Customers by 2030

Core Values

• DO IT Happy


• Dynamic


• Open Mind Open Heart


• Impactful


• Transformational


• Happy