In-Store Brand & Visual Merchandising Lead

Cermati Fintech Group; Jakarta Pusat; On-site; IDR 223,200,000 - 446,400,000; Full time

Job summary

Indodana is seeking a Branding Lead to drive store branding and in-store experiences. You will lead cross-functional projects with Procurement, KA, Sales, Vendors, and Merchants, ensuring brand consistency and impactful customer experiences across regions.

The role focuses on planning budgets, developing visual merchandising, and standardizing brand guidelines for staff. Strong analytical and presentation skills are essential for reporting and growth.

Qualifications

• 5+ years in marketing, offline branding, marketing communication and materials.
• Proven track record of leading cross-functional projects and teams.
• Strong interpersonal and stakeholder management skills.
• Advanced proficiency in presentation and analytical tools (PowerPoint, Excel, Google Suite).
• Able to be strategic in planning and analysis.

Responsibilities

• Lead store branding projects with multiple stakeholders (Procurement, KA, Sales, Vendors, Merchants).
• Plan and manage budgets efficiently to drive growth in stores with full utilization.
• Ensure store visuals align with the overall brand guidelines and customer experience.
• Develop in-store POP merchandising and oversee visual merchandising implementations.
• Oversee product displays to create an engaging shopping environment.
• Standardize staff on brand guidelines, customer service protocols, and product knowledge.
• Monitor brand assets across regions and ensure seasonal campaigns are reflected in displays.
• Monitor feedback and identify areas for improvement in the store environment.
• Manage the budget for branding and marketing activities.
• Analyze sales data and feedback to identify trends and measure effectiveness of branding initiatives.

Skills

Leadership

Cross-functional collaboration

Stakeholder management

Presentation skills

Analytical thinking

Tools

PowerPoint

Excel

Google Suite

Job description

Indodana is seeking a Branding Lead to drive store branding and in-store experiences. You will lead cross-functional projects with Procurement, KA, Sales, Vendors, and Merchants, ensuring brand consistency and impactful customer experiences across regions.

The role focuses on planning budgets, developing visual merchandising, and standardizing brand guidelines for staff. Strong analytical and presentation skills are essential for reporting and growth.