In-Store Brand Visual Merchandising Specialist

Cermati.com; Jakarta Pusat; On-site; IDR 250,000,000 - 450,000,000; Full time

Job summary

Indodana, an OJK-licensed fintech, seeks an In-store Brand Visual Merchandising Specialist to lead offline branding initiatives across multiple stores. You will manage cross-functional projects, ensure brand-consistent in-store presence, and optimize merchandising to boost customer engagement and sales.

Bring 5+ years in offline marketing, strong stakeholder management, and proficiency in PowerPoint, Excel, and Google Suite to report results and guide strategic planning.

Qualifications

• 5+ years in marketing, especially offline branding and marketing material.
• Proven track record of leading cross-functional projects and teams.
• Strong interpersonal and stakeholder management skills.
• Advanced proficiency in presentation and analytical tools (PowerPoint, Excel, Google Suite).
• Able to be strategic in planning and analysis.

Responsibilities

• Lead store placement projects with procurement, KA, sales, vendors, and merchants.
• Plan and manage budgets to maximize store growth.
• Ensure store visuals align with brand guidelines across regions.
• Develop in-store POP merchandising and oversee implementation of strategies.
• Oversee product displays to create an engaging shopping environment.
• Standardize staff on brand guidelines and customer service protocols.
• Monitor brand and marketing assets across the region and campaigns.
• Analyze sales data and customer feedback to identify branding improvements.

Skills

Offline branding

Brand guidelines

Stakeholder management

Presentation skills

Data analysis

Tools

PowerPoint

Excel

Google Suite

Job description

In-Store Brand Visual Merchandising Specialist

• Full-time

Indodana (PT Artha Dana Teknologi) is a OJK-licensed financial technology company that operates a credit marketplace for peer-to-peer loans. Our mission is to achieve financial inclusion by enabling lenders to provide loans to the 100 million underbanked Indonesians.

Leveraging sophisticated big data and artificial intelligence technologies, we connect hundreds of lenders with creditworthy borrowers every day. Our team has combined over 25 years of experience in world class financials, technology and payment companies, such as SoFi, LendingClub, Microsoft, Google, Bank Permata, and DOKU. Together, we are working hard to provide our borrowers with accessible loans and our investors with attractive returns.

• Lead Projects on store placement with multiple stakeholders (Procurement, KA, Sales, Vendors, Merchants).

Plan and execute budget efficiently with full utilization resulting growth in stores

Ensuring that the store's visual identity (logo, colors, layout) and customer experience align with the overall brand guidelines.

Develop in-store POP merchandising and oversee the implementation of visual merchandising strategies to enhance brand presence in-store.

Overseeing the presentation of products and displays to create an appealing and engaging shopping environment.

Standardize store staff on brand guidelines, customer service protocols, and product knowledge to ensure a consistent brand experience.

Monitor brand and marketing assets on all region

Ensure all displays align with brand guidelines and seasonal campaigns.

Monitor customer feedback and identifying areas for improvement in the store environment

Managing the budget for store branding and marketing activities.

Analyzing sales data and customer feedback to identify trends and measure the effectiveness of branding initiatives.

5+ years in marketing, especially offline branding, marketing communication and marketing material

Proven track record of leading cross-functional projects and team.

Strong interpersonal and stakeholder management skills.

Advanced proficiency in presentation and analytical tools (e.g., PowerPoint, Excel, Google Suite) for stakeholder reporting and presentation.

Able to be strategic in planning and analysis.