In-Store Brand Visual Merchandising Specialist

Cermati Fintech Group; Jakarta Pusat; On-site; IDR 223,200,000 - 446,400,000; Full time

Job summary

Indodana is seeking a Branding Lead to drive store branding and in-store experiences. You will lead cross-functional projects with Procurement, KA, Sales, Vendors, and Merchants, ensuring brand consistency and impactful customer experiences across regions.

The role focuses on planning budgets, developing visual merchandising, and standardizing brand guidelines for staff. Strong analytical and presentation skills are essential for reporting and growth.

Qualifications

• 5+ years in marketing, offline branding, marketing communication and materials.
• Proven track record of leading cross-functional projects and teams.
• Strong interpersonal and stakeholder management skills.
• Advanced proficiency in presentation and analytical tools (PowerPoint, Excel, Google Suite).
• Able to be strategic in planning and analysis.

Responsibilities

• Lead store branding projects with multiple stakeholders (Procurement, KA, Sales, Vendors, Merchants).
• Plan and manage budgets efficiently to drive growth in stores with full utilization.
• Ensure store visuals align with the overall brand guidelines and customer experience.
• Develop in-store POP merchandising and oversee visual merchandising implementations.
• Oversee product displays to create an engaging shopping environment.
• Standardize staff on brand guidelines, customer service protocols, and product knowledge.
• Monitor brand assets across regions and ensure seasonal campaigns are reflected in displays.
• Monitor feedback and identify areas for improvement in the store environment.
• Manage the budget for branding and marketing activities.
• Analyze sales data and feedback to identify trends and measure effectiveness of branding initiatives.

Skills

Leadership

Cross-functional collaboration

Stakeholder management

Presentation skills

Analytical thinking

Tools

PowerPoint

Excel

Google Suite

Job description

Company Description

Indodana (PT Artha Dana Teknologi) is a OJK-licensed financial technology company that operates a credit marketplace for peer-to-peer loans. Our mission is to achieve financial inclusion by enabling lenders to provide loans to the 100 million underbanked Indonesians.

Company Description

Indodana (PT Artha Dana Teknologi) is a OJK-licensed financial technology company that operates a credit marketplace for peer-to-peer loans. Our mission is to achieve financial inclusion by enabling lenders to provide loans to the 100 million underbanked Indonesians.
Leveraging sophisticated big data and artificial intelligence technologies, we connect hundreds of lenders with creditworthy borrowers every day. Our team has combined over 25 years of experience in world class financials, technology and payment companies, such as SoFi, LendingClub, Microsoft, Google, Bank Permata, and DOKU. Together, we are working hard to provide our borrowers with accessible loans and our investors with attractive returns.

Job Description

• Lead Projects on store placement with multiple stakeholders (Procurement, KA, Sales, Vendors, Merchants).
• Plan and execute budget efficiently with full utilization resulting growth in stores
• Ensuring that the store's visual identity (logo, colors, layout) and customer experience align with the overall brand guidelines.
• Develop in-store POP merchandising and oversee the implementation of visual merchandising strategies to enhance brand presence in-store.
• Overseeing the presentation of products and displays to create an appealing and engaging shopping environment.
• Standardize store staff on brand guidelines, customer service protocols, and product knowledge to ensure a consistent brand experience.
• Monitor brand and marketing assets on all region
• Ensure all displays align with brand guidelines and seasonal campaigns.
• Monitor customer feedback and identifying areas for improvement in the store environment
• Managing the budget for store branding and marketing activities.
• Analyzing sales data and customer feedback to identify trends and measure the effectiveness of branding initiatives.

Qualifications

• 5+ years in marketing, especially offline branding, marketing communication and marketing material
• Proven track record of leading cross-functional projects and team.
• Strong interpersonal and stakeholder management skills.
• Advanced proficiency in presentation and analytical tools (e.g., PowerPoint, Excel, Google Suite) for stakeholder reporting and presentation.
• Able to be strategic in planning and analysis.