Regional Marketing Lead – West & Central Java

Indodana; Kota Bandung; On-site; IDR 180,000,000 - 300,000,000; Full time

Job summary

Indodana is seeking a regional Field Marketing professional to drive asset performance, cost efficiency, and local trust across four core areas: OOH management, media and PR, vendor management, and in-store placement.

You will map high-traffic sites with local vendors, build regional journalist networks, negotiate with printing and event vendors, and secure premier in-store placements while maintaining stock levels and tracking renewals.

Qualifications

• Bachelor's Degree in Communications, Marketing, Public Relations, Business Management, or a related field.
• Minimum 3-4 years of experience in Area/Field Marketing, Trade Marketing, PR/Media Relations, or Media Agency roles.
• Prior experience in fast-paced industries such as Financial Services/Fintech, FMCG, or Telecommunications is highly preferred.

Responsibilities

• OOH Management: Map high-traffic sites directly with local vendors (bypassing agencies), localize creative materials, and conduct physical audits to eliminate non-performing ghost sites.
• Media & PR: Build regional journalist networks, distribute localized PR to boost organic SEO, and lead face-to-face media visits to build brand credibility.
• Vendor Management: Act as the regional gateway to source, negotiate, and manage printing and event vendors for optimal pricing and quality.
• POP & In-Store Placement: Secure premier in-store asset placements with local merchants, maintain minimum stock levels, and track contract renewals.

Skills

Area Marketing

Trade Marketing

PR/Media Relations

Agency Experience

Education

Bachelor's Degree in Communications/Marketing/PR/Business

Job description

Indodana is seeking a regional Field Marketing professional to drive asset performance, cost efficiency, and local trust across four core areas: OOH management, media and PR, vendor management, and in-store placement.

You will map high-traffic sites with local vendors, build regional journalist networks, negotiate with printing and event vendors, and secure premier in-store placements while maintaining stock levels and tracking renewals.