Home Broadband Product Strategy & GTM Leader

PT XLSMART Telecom Sejahtera Tbk; Jakarta Pusat; On-site; IDR 223,200,000 - 446,400,000; Full time

Job summary

PT XLSMART Telecom Sejahtera Tbk is seeking a Product Lead to drive the Home Broadband portfolio, design competitive packaging and pricing, and coordinate GTM with Marketing and Channel teams. You will work closely with Content, Network, and Operations to deliver scalable bundles while monitoring performance and market intelligence.

The role focuses on end-to-end product strategy, pricing structures, and cross-functional execution to optimize margins and growth opportunities in a competitive

Responsibilities

• Drive Home Product Strategy: formulate and execute end-to-end strategy for home broadband offerings, refining portfolio based on market dynamics and customer insights.
• Design Packaging & Pricing Structures: build competitive packaging, speed tiers, bundles, and commercial frameworks with rigorous financial modeling.
• Lead Cross-Functional Product Execution: collaborate with Content, Network, and Operations to deliver scalable propositions and content bundles without eroding margins.
• Execute Go-to-Market & Channel Alignment: establish product rules, policies, and positioning to support marketing and channel rollouts.
• Analyze Performance & Competitor Intelligence: track ARPU, acquisition, churn, and product mix to identify growth opportunities and optimize offerings.

Job description

PT XLSMART Telecom Sejahtera Tbk is seeking a Product Lead to drive the Home Broadband portfolio, design competitive packaging and pricing, and coordinate GTM with Marketing and Channel teams. You will work closely with Content, Network, and Operations to deliver scalable bundles while monitoring performance and market intelligence.

The role focuses on end-to-end product strategy, pricing structures, and cross-functional execution to optimize margins and growth opportunities in a competitive