Postpaid Marketing Lead: Strategy & Campaigns

PT XLSMART Telecom Sejahtera Tbk; Indonesia; On-site; IDR 1,500,000,000 - 2,500,000,000; Full time

Job summary

PT XLSMART Telecom Sejahtera Tbk in Indonesia is seeking a Marketing Lead to steer the XL Postpaid marketing strategy, campaign development, and activation across channels. You will translate XL’s brand direction and postpaid priorities into compelling market programs that drive acquisition, value, and retention.

Responsibilities include defining target customer narratives, leading integrated campaigns, coordinating with Product, GTM, CLM & Touchpoints, Sales and Channel teams, and ensuring

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or related field.
• Master's degree preferred.
• Minimum 10 years in brand management, segment marketing, integrated marketing, campaign development, or marketing activation in a consumer industry.

Responsibilities

• Develop the postpaid marketing strategy and annual plan aligned with XL brand direction and postpaid business targets.
• Define target-customer priorities, proposition narratives, communication themes, and campaign briefs for postpaid offers.
• Lead postpaid campaign development and integrated activation across relevant channels, partnerships, and customer moments.
• Coordinate with Postpaid Product & GTM, CLM & Touchpoints, Sales, and Channel teams to ensure campaign and launch readiness.
• Ensure consistent postpaid messaging across campaigns, digital touchpoints, partnerships, and sales materials.
• Monitor brand, campaign, acquisition, and marketing-spend performance, then recommend timely improvements

Skills

Brand management

Integrated marketing

Campaign development

Digital marketing

Education

Bachelor's degree in Marketing

Master's degree preferred

Job description

PT XLSMART Telecom Sejahtera Tbk in Indonesia is seeking a Marketing Lead to steer the XL Postpaid marketing strategy, campaign development, and activation across channels. You will translate XL’s brand direction and postpaid priorities into compelling market programs that drive acquisition, value, and retention.

Responsibilities include defining target customer narratives, leading integrated campaigns, coordinating with Product, GTM, CLM & Touchpoints, Sales and Channel teams, and ensuring