Head of Student Recruitment & Admissions

NPAworldwide; Jakarta Pusat; On-site; IDR 900,000,000 - 1,300,000,000; Full time

Job summary

Our client, a university in South Jakarta, seeks a Head of Student Recruitment & Admissions to lead its new student acquisition strategy, overseeing branding, marketing, lead generation, and the end-to-end enrollment journey.

The role builds a high‑performing team, sets targets and KPIs, analyzes recruitment data, and drives conversion from lead to enrollment across multiple channels including campus visits, online consultations, and school partnerships.

Qualifications

• Minimum Bachelor's degree; a Master's in Marketing, Management, Communications or related field preferred.
• 3 to 5 years of managerial experience in marketing, sales, business development, or student recruitment/admissions.
• Experience within a university or higher education environment is highly preferred.
• Strong understanding of digital marketing, lead generation, sales funnel management, conversion strategies, and CRM systems.
• Ability to lead and motivate a target-driven sales or recruitment team.
• Strong leadership, negotiation, presentation, and cross-functional communication skills.
• Data-driven and comfortable using recruitment metrics and conversion data to make business decisions.
• Strong commercial mindset with a proven ability to work toward ambitious acquisition targets.
• Existing relationships or networks with senior high schools and education communities would be a strong advantage.

Responsibilities

• Develop and execute university branding strategies through PR, media relations, public engagement, and partnerships.
• Lead marketing and student lead-generation initiatives across digital channels and collaborations.
• Develop and maintain relationships with high schools and education partners to strengthen the recruitment pipeline.
• Manage the student recruitment and conversion process across multiple channels including calls, WhatsApp, Zoom consultations, campus visits, and entrance tests.
• Lead the closing and enrollment process, including re-registration, new student retention and onboarding activities.
• Build, monitor, and continuously improve the student acquisition funnel from initial lead through application, admission, and final enrollment.
• Analyze recruitment data, conversion rates, and campaign performance to identify opportunities for improvement.
• Lead, develop, and evaluate the Student Recruitment/Admissions team across branding, marketing, sales, and enrollment activities.
• Establish clear targets, KPIs, and performance standards for the recruitment team.
• Prepare regular reports and provide management with insights on recruitment performance, enrollment forecasts, conversion rates, and achievement against new student targets.

Skills

Leadership

Marketing strategy

CRM systems

Digital marketing

Lead generation

Sales funnel management

Data-driven decision making

Cross-functional communication

Education

Bachelor's degree

Master's degree in Marketing/Management/Communications

Tools

CRM software

Job description

Job Description

Location: South Jakarta, Indonesia Industry: Higher Education / University

About the Role

Our client, a university based in South Jakarta, is seeking an experienced Head of Student Recruitment & Admissions to lead its new student acquisition strategy.

This role will oversee the entire student recruitment journey from university branding, marketing and lead generation through sales conversion, enrollment, and new student onboarding. The successful candidate will be expected to build a strong recruitment funnel, lead the admissions team, and consistently achieve new student enrollment targets.

Key Responsibilities

• Develop and execute university branding strategies through PR, media relations, public engagement, and strategic partnerships.
• Lead marketing and student lead-generation initiatives, including digital marketing, school partnerships, events, internal and external collaborations, and alumni referral programs.
• Develop and maintain strong relationships with high schools and other relevant education partners to strengthen the student recruitment pipeline.
• Manage the student recruitment and conversion process across multiple channels, including phone calls, WhatsApp, Zoom consultations, campus visits, and entrance tests.
• Lead the closing and enrollment process, including re-registration, new student retention and engagement, and intake/onboarding activities.
• Build, monitor, and continuously improve the student acquisition funnel from initial lead through application, admission, and final enrollment.
• Analyze recruitment data, conversion rates, and campaign performance to identify opportunities for improvement.
• Lead, develop, and evaluate the Student Recruitment/Admissions team across branding, marketing, sales, and enrollment activities.
• Establish clear targets, KPIs, and performance standards for the recruitment team.
• Prepare regular reports and provide management with insights on recruitment performance, enrollment forecasts, conversion rates, and achievement against new student targets.

Qualifications

• Minimum Bachelors degree (S1); a Masters degree (S2) in Marketing, Management, Communications, or a related field is preferred.
• Minimum 3 to 5 years of managerial experience in marketing, sales, business development, or student recruitment/admissions.
• Experience within a university, higher education institution, education business, or student admissions environment is highly preferred.
• Strong understanding of digital marketing, lead generation, sales funnel management, conversion strategies, and CRM systems.
• Demonstrated ability to lead and motivate a target-driven sales or recruitment team.
• Strong leadership, negotiation, presentation, and cross-functional communication skills.
• Data-driven and comfortable using recruitment metrics and conversion data to make business decisions.
• Strong commercial mindset with a proven ability to work toward ambitious acquisition or enrollment targets.
• Existing relationships or networks with senior high schools (SMA/SMK) and education communities would be a strong advantage.

Why Is This a Great Opportunity

Reasons to Apply

• Own the Full Student Acquisition Journey
• Make a Direct Impact on University Growth
• Build and Lead a High-Performing Recruitment Team

Take a strategic leadership role covering the complete recruitment funnel from university branding and lead generation to conversion, enrollment, and new student onboarding.

Your strategies and leadership will have a measurable impact on new student enrollment, market presence, and the universitys long-term growth.

An opportunity to shape the student recruitment function, develop the team, strengthen school partnerships, and introduce data-driven approaches to improve conversion and enrollment performance.