Head of Student Recruitment & Admissions

People Search International; Jakarta Selatan; On-site; IDR 669,600,000 - 1,004,400,000; Full time

Job summary

People Search International in Jakarta seeks a seasoned Head of Student Recruitment & Admissions to lead branding, marketing, and enrollment efforts across university partnerships and digital channels.

You will build a high-performing team, set KPIs, manage multi-channel recruitment, and drive data-driven campaigns from lead to enrollment, while strengthening relations with high schools and education partners.

Qualifications

• Bachelor’s degree (S1); Master’s degree (S2) preferred.
• 3–5 years of managerial experience in marketing, sales, or student recruitment/admissions.
• Experience in university or higher education environment is highly preferred.
• Strong understanding of digital marketing, lead generation, and sales funnel management.
• Data-driven with ability to use recruitment metrics for decisions.

Responsibilities

• Develop and execute branding strategies through PR, media relations, public engagement, and partnerships.
• Lead marketing and student lead-generation initiatives, including digital marketing and school partnerships.
• Build and maintain relationships with high schools and education partners to strengthen recruitment.
• Manage recruitment and conversion across channels: calls, WhatsApp, Zoom, campus visits, tests.
• Lead enrollment, retention, onboarding, and re-registration processes.
• Build and optimize the recruitment funnel from lead to enrollment.
• Analyze data and campaign performance to identify improvements.
• Lead and evaluate the Recruitment/Admissions team across branding, marketing, sales, and enrollment.
• Set targets, KPIs, and performance standards for the team.
• Prepare regular reports on recruitment performance and enrollment forecasts.

Skills

Leadership

Negotiation

Presentation

Cross-functional communication

Education

Bachelor’s degree

Master’s degree

Tools

CRM systems

Job description

Head of Student Recruitment & Admissions

• Develop and execute university branding strategies through PR, media relations, public engagement, and strategic partnerships.
• Lead marketing and student lead-generation initiatives, including digital marketing, school partnerships, events, internal and external collaborations, and alumni referral programs.
• Develop and maintain strong relationships with high schools and other relevant education partners to strengthen the student recruitment pipeline.
• Manage the student recruitment and conversion process across multiple channels, including phone calls, WhatsApp, Zoom consultations, campus visits, and entrance tests.
• Lead the closing and enrollment process, including re-registration, new student retention and engagement, and intake/onboarding activities.
• Build, monitor, and continuously improve the student acquisition funnel from initial lead through application, admission, and final enrollment.
• Analyze recruitment data, conversion rates, and campaign performance to identify opportunities for improvement.
• Lead, develop, and evaluate the Student Recruitment/Admissions team across branding, marketing, sales, and enrollment activities.
• Establish clear targets, KPIs, and performance standards for the recruitment team.
• Prepare regular reports and provide management with insights on recruitment performance, enrollment forecasts, conversion rates, and achievement against new student targets.

Key Responsibilities

• Develop and execute university branding strategies through PR, media relations, public engagement, and strategic partnerships.
• Lead marketing and student lead-generation initiatives, including digital marketing, school partnerships, events, internal and external collaborations, and alumni referral programs.
• Develop and maintain strong relationships with high schools and other relevant education partners to strengthen the student recruitment pipeline.
• Manage the student recruitment and conversion process across multiple channels, including phone calls, WhatsApp, Zoom consultations, campus visits, and entrance tests.
• Lead the closing and enrollment process, including re-registration, new student retention and engagement, and intake/onboarding activities.
• Build, monitor, and continuously improve the student acquisition funnel from initial lead through application, admission, and final enrollment.
• Analyze recruitment data, conversion rates, and campaign performance to identify opportunities for improvement.
• Lead, develop, and evaluate the Student Recruitment/Admissions team across branding, marketing, sales, and enrollment activities.
• Establish clear targets, KPIs, and performance standards for the recruitment team.
• Prepare regular reports and provide management with insights on recruitment performance, enrollment forecasts, conversion rates, and achievement against new student targets.

Qualifications

• Minimum Bachelor’s degree (S1); a Master’s degree (S2) in Marketing, Management, Communications, or a related field is preferred.
• Minimum 3–5 years of managerial experience in marketing, sales, business development, or student recruitment/admissions.
• Experience within a university, higher education institution, education business, or student admissions environment is highly preferred.
• Strong understanding of digital marketing, lead generation, sales funnel management, conversion strategies, and CRM systems.
• Demonstrated ability to lead and motivate a target-driven sales or recruitment team.
• Strong leadership, negotiation, presentation, and cross-functional communication skills.
• Data-driven and comfortable using recruitment metrics and conversion data to make business decisions.
• Strong commercial mindset with a proven ability to work toward ambitious acquisition or enrollment targets.
• Existing relationships or networks with senior high schools (SMA/SMK) and education communities would be a strong advantage.