HEAD OF PERFORMANCE MARKETING

Talent Insider; Daerah Khusus Ibukota Jakarta; On-site; IDR 300.000.000 - 400.000.000; Full time

Job summary

A leading consultancy firm in Jakarta is seeking a Head of Performance Marketing to manage marketing analytics tools and lead a highly creative team. The ideal candidate should have over 5 years of experience in paid media and marketing analytics, and strong strategic thinking abilities. This role offers a dynamic environment to enhance marketing performance through data-driven insights.

Qualifications

• Minimum of 5 years in Paid Media & Marketing Analytics or Marketing Technology roles.
• Strong critical thinking skills to independently analyze data and drive cross-functional collaborations.
• Proven ability to manage and inspire a highly creative and independent team.
• Strong communication skills with proficiency in English.

Responsibilities

• Oversee and manage marketing analytics tools such as GTM, GA4, Google Search Console.
• Work closely with the Marketing and Brand teams, aligning on objectives and translating them into KPIs.
• Develop and report on key metrics aligned with the customer journey and tracking attributions.

Skills

Paid Media & Marketing Analytics

Marketing Technology

Analytical Skills

Digital Marketing Mix

Leadership

Communication

Tools

Google Tag Manager

GA4

AppsFlyer

Branch

Firebase

Excel

Job description

About the job HEAD OF PERFORMANCE MARKETING

Talent Insider is an upcoming HR Consultancy Service, founded in 2021. Our clients have been some of the leading brands in Indonesia, and this service continues to expand. Registered in Singapore & Indonesia, we can assist with your growth plans and strategies, and continue to expand our regional presence with strong regional partners to assist our client in recruitment and branding strategy.

Job Requirements

• Experience: Minimum of 5 years in Paid Media & Marketing Analytics or Marketing Technology roles.
• Technical Expertise:
  • Extensive knowledge of marketing analytics tools, including Google Tag Manager (GTM), GA4, AppsFlyer, Branch, Firebase, and similar platforms.
  • Strong understanding of the mobile application ecosystem, including its limitations and implications for marketing analytics tools.
  • Intermediate knowledge of the Digital Marketing Mix, including its application across app, mobile web, and desktop platforms.
  • Familiarity with technical concepts like HTML, CSS, and MySQL is a significant advantage.
• Analytical Skills:
  • Strong critical thinking skills to independently analyze data and drive cross-functional collaborations.
  • High attention to detail, particularly in data accuracy, report formatting, and numerical precision.
• Leadership and Team Management: Proven ability to manage and inspire a highly creative and independent team.
• Industry Knowledge:
  • Experience in digital marketing strategy and execution for e-commerce or online platforms in the APAC region is a plus.
  • Proficiency in Excel or similar data-processing tools.
• Communication:
  • Strong communication skills with a proficiency in English, capable of delivering insights clearly and concisely.

Job Responsibilities

• Tool Management:
  • Oversee and manage marketing analytics tools such as GTM, GA4, Google Search Console, AppsFlyer, Adjust, Branch, and Firebase.
  • Understand how these tools integrate with each other and MIFXs internal systems, identifying their possibilities and limitations.
• Collaboration with Teams:
  • Work closely with the Marketing and Brand teams, aligning on objectives and translating them into KPIs for reporting.
  • Provide feedback and insights to improve marketing performance and customer adoption rates.
• Data Analysis and Reporting:
  • Develop and report on key metrics aligned with the customer journey and tracking attributions for various use cases.
  • Track and measure digital marketing metrics, including spend, conversion volumes, ROAS, optimization trends, and dashboards like GDS.
  • Analyze campaign performance and translate quantitative and qualitative data into actionable insights and strategic recommendations.
• Strategic Thinking:
  • Think strategically, analytically, and creatively to explore new ways to enhance marketing performance.
  • Present data-driven insights.