Head of Marketing Operations

PT. CitraDimensi Arthali (\"CEDEA\"); Jakarta Utara; On-site; IDR 500,000,000 - 900,000,000; Full time

Job summary

PT CitraDimensi Arthali (CEDEA) is seeking a marketing leader in Jakarta to develop and execute integrated strategies for Trade Marketing, Brand Activation, and Digital Marketing. You will guide cross-functional teams to ensure cohesive campaigns that build brand equity and drive sales growth.

Based in Muara Baru, North Jakarta, you will mentor teams, manage budgets, analyze market trends, and partner with Sales to deliver successful product launches.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Management or related field.
• 10+ years marketing experience, including 5+ years in a managerial role in FMCG/F&B/Consumer Goods.
• Strong expertise in Trade Marketing, Brand Activation and Digital Marketing.
• Proven ability to develop and execute integrated marketing strategies driving growth.
• Strong understanding of FMCG commercial ops, consumer behavior, and route-to-market.
• Experience managing marketing budgets, campaigns and ROI.
• Excellent analytical, leadership, communication and stakeholder management skills.
• Fluent in English (written and spoken).
• Willing to travel and work weekends as required.

Responsibilities

• Develop and execute integrated marketing strategies aligned with business objectives.
• Lead Trade Marketing, Brand Activation, and Digital Marketing teams to ensure effective campaign execution across all channels.
• Manage brand campaigns, consumer activations, digital marketing initiatives, and trade promotions to drive brand awareness and sales growth.
• Collaborate with Sales and cross-functional teams to maximize commercial performance and successful product launches.
• Monitor marketing performance, campaign effectiveness, and budget utilization to optimize ROI.
• Analyze market trends, consumer insights, and competitor activities to identify growth opportunities.
• Develop team capabilities through coaching, performance management, and continuous improvement initiatives.

Skills

Trade Marketing

Brand Activation

Digital Marketing

Leadership

Budget Management

Analytics

Stakeholder Management

English

Education

Bachelor's degree in Marketing, Business Administration, Management

Tools

Microsoft Office

Analytics tools

Job description

This is a marketing leadership position responsible for developing and executing integrated marketing strategies aligned with business objectives. You will lead Trade Marketing, Brand Activation, and Digital Marketing teams to ensure effective campaign execution across all channels, manage brand campaigns and consumer activations, and drive brand awareness and sales growth.

Key responsibilities

Develop and execute integrated marketing strategies aligned with business objectives

Lead Trade Marketing, Brand Activation, and Digital Marketing teams to ensure effective campaign execution across all channels

Manage brand campaigns, consumer activations, digital marketing initiatives, and trade promotions to drive brand awareness and sales growth

Collaborate with Sales and cross-functional teams to maximize commercial performance and successful product launches

Monitor marketing performance, campaign effectiveness, and budget utilization to optimize ROI

Analyze market trends, consumer insights, and competitor activities to identify growth opportunities

Develop team capabilities through coaching, performance management, and continuous improvement initiatives

About you

Bachelor's degree in Marketing, Business Administration, Management, or a related field

Minimum 10 years of marketing experience, including at least 5 years in a managerial role within FMCG, Food & Beverage, or Consumer Goods industries

Strong experience in Trade Marketing, Brand Activation, and Digital Marketing

Proven ability to develop and execute integrated marketing strategies that drive business growth

Strong understanding of FMCG commercial operations, consumer behavior, and route-to-market

Experience managing marketing budgets, campaign performance, and ROI

Strong analytical, leadership, communication, and stakeholder management skills

Proficient in Microsoft Office; knowledge of digital marketing platforms and analytics tools is an advantage

Fluent in English, both written and spoken

Willing to travel and working in the weekend as required

Willing to be placed in Muara Baru, North Jakarta

PT CitraDimensi Arthali is a leading frozen seafood manufacturer in Indonesia, specializing in the processing of high-quality fishery products under the well-known CEDEA brand. With production facilities strategically located in Muara Baru, Majalengka, Medan, and Semarang, we ensure efficiency and excellence in every step of our operations.

Since our establishment in 1995, we have been a pioneer in seafood-based processed food, continuously innovating with modern production technology to meet international quality standards. Our commitment to excellence has positioned us as a trusted name in the industry.

Follow Us

LinkedIn: PT CitraDimensi Arthali

PT CitraDimensi Arthali is a leading frozen seafood manufacturer in Indonesia, specializing in the processing of high-quality fishery products under the well-known CEDEA brand. With production facilities strategically located in Muara Baru, Majalengka, Medan, and Semarang, we ensure efficiency and excellence in every step of our operations.

Since our establishment in 1995, we have been a pioneer in seafood-based processed food, continuously innovating with modern production technology to meet international quality standards. Our commitment to excellence has positioned us as a trusted name in the industry.