Junior Digital Marketing Executive

Golden Agri Resources; Jakarta Pusat; On-site; IDR 100,440,000 - 167,400,000; Full time

Job summary

Golden Agri Resources is seeking a digital marketing professional to plan and execute multi-channel campaigns across social media, paid media, and owned channels from Jakarta. You will translate briefs into actionable plans, timelines, and trackers while ensuring brand consistency and KPI alignment.

The role requires 1–2 years of digital marketing experience, strong copywriting and content review skills, and proficiency in Excel/Sheets and PowerPoint/Slides.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, Advertising, or a related field.
• Minimum 1–2 years of full-time professional experience in Digital Marketing, Social Media, Marketing Communications, or a related field.
• Hands-on experience in managing social media platforms, content calendars, and digital campaigns.
• Strong copywriting, proofreading, and content review skills.
• Proficient in Microsoft Excel / Google Sheets and PowerPoint / Google Slides.
• Strong project management and organizational skills with high attention to detail.

Responsibilities

• Plan and execute multi-channel digital campaigns across social, paid media, and owned channels.
• Translate briefs into execution plans, timelines, and trackers.
• Review campaign plans, KOL requirements, and budgets for alignment with KPIs.
• Coordinate social media content calendars and publishing schedules.
• Review and edit website content and other digital materials for brand consistency.
• Manage KOL and influencer campaigns from research to reporting.
• Coordinate with agencies on paid media plans and performance.
• Support agency and vendor management with briefs and timelines.
• Track and report campaign performance and insights.
• Collaborate with internal teams and external partners for events.

Skills

Copywriting

Proofreading

Content review

Stakeholder management

Time management

Bahasa Indonesia writing

Education

Bachelor’s degree in Marketing, Communications, Business, Advertising, or related field

Tools

Excel/Sheets

PowerPoint/Slides

Meta Ads

TikTok Ads

Job description

Job Descriptions:

Campaign Planning & Execution Support the planning and execution of multi-channel digital marketing campaigns across social media, paid media, website, WhatsApp, loyalty programmes, and other relevant digital channels. Translate marketing briefs into clear execution plans, timelines, deliverables, and campaign trackers. Review project plans covering campaign deliverables, timelines, KOL requirements, media activities, and budgets. Ensure campaign execution is aligned with brand objectives, commercial priorities, and agreed KPIs.

Social Media & Content Management Coordinate day-to-day social media activities across multiple brands, including content calendars, campaign content, and publishing schedules. Review social media copy, articles (website content), and other digital communication materials to ensure accuracy, consistency, and alignment with brand guidelines. Support copywriting and development of communication materials for digital campaigns. Stay updated on digital and social media trends and identify relevant opportunities for the brands.

KOL & Influencer Management Support end-to-end KOL and influencer campaigns, including KOL research and selection, briefing, coordination, content review, publishing schedule, and performance reporting. Coordinate with agencies and KOL partners to ensure content and deliverables are completed according to agreed timelines and brand requirements. Maintain structured KOL trackers and campaign documentation.

Paid Media Coordination Coordinate, monitor, and evaluate agency-led paid media campaigns across Meta Ads, and TikTok Ads. Review media plans, campaign objectives, targeting, budget allocation, and key performance indicators together with the Digital Marketing Executive and agency. Monitor campaign performance and flag opportunities, issues, or budget variances for further optimization. Develop a working understanding of key digital advertising metrics and use campaign data to support decision-making.

Agency & Vendor Management Manage day-to-day communication and project coordination with external agencies, production partners and vendors. Provide clear briefs, consolidate feedback from internal stakeholders, and monitor project timelines. Ensure required assets and deliverables are completed accurately and on time.

Stakeholder Coordination Work closely with Team Brand and internal teams including Chef, Sales, Commercial, Sourcing, and other relevant stakeholders to support marketing initiatives. Maintain campaign calendars, project trackers, meeting follow-ups, and deliverable timelines. Help bridge communication between internal stakeholders and external agencies to ensure efficient campaign execution.

Events & Industry Participation Support digital marketing and communication requirements for roadshows, and exhibitions. Coordinate invitations, promotional materials, digital communication, onsite branding requirements, and post-event communication. Represent the marketing team during selected events when required.

Performance Tracking & Reporting Monitor and consolidate digital marketing performance including social media metrics, paid media performance, website traffic, content performance, KOL results, and other campaign KPIs. Prepare regular campaign reports with key findings, learnings, and potential areas for improvement. Maintain organized campaign documentation, content calendars, budget trackers, and performance trackers.

WhatsApp & Owned Digital Channels Support the management of WhatsApp and other owned communication channels. Coordinate informational broadcasts, campaign messages, product updates, and other relevant communications. Ensure messages follow brand guidelines and communication objectives.

Job Requirements:

• Bachelor’s degree in Marketing, Communications, Business, Advertising, or a related field.
• Minimum 1–2 years of full-time professional experience in Digital Marketing, Social Media, Marketing Communications, or a related field.
• This position is not intended for fresh graduates.
• Previous experience working in a digital, social media, creative, or integrated marketing agency is highly preferred.
• Experience in FMCG, F&B, Food Service, B2B food ingredients, or related industries is preferred.
• Hands‑on experience in managing social media platforms, content calendars, and digital campaigns.
• Strong copywriting, proofreading, and content review skills.
• Basic understanding of Meta Ads, TikTok Ads, digital media metrics, and campaign optimization principles.
• Comfortable working with data and preparing marketing performance reports.
• Proficient in Microsoft Excel / Google Sheets and PowerPoint / Google Slides.
• Strong communication and stakeholder management skills, with the ability to work effectively with both internal teams and external partners.
• Strong project management and organizational skills with high attention to detail.
• Able to manage multiple brands and projects simultaneously in a fast-paced environment.
• Proactive, collaborative, eager to learn, and comfortable challenging ideas when supported by data or insights.
• Good written and verbal communication skills in Bahasa Indonesia.

We are a leading, publicly-listed, global seed-to-shelf agribusiness committed to sustainable palm oil production.

Our palm oil plantations cover more than 138,000 hectares (including smallholder farmers).

Our primary activities are cultivating and harvesting oil palms, processing fresh fruit bunches (FFBs) into crude palm oil (CPO) and palm kernel, and refining CPO into value-added products such as cooking oil, margarine, and shortening.

We own 46 mills and operate 8 downstream facilities that manage refining and kernel crushing operations, across Indonesia.

Besides bulk and industrial oil, our refined products are also marketed under several brands well‑loved consumer brands such as Filma and Kunci Mas.

Today, these brands have been recognised for their high quality and command significant market share in their respective segments in Indonesia.

Based in Jakarta, we were founded in 1962 and listed on the Indonesia Stock Exchange in 1992.

A subsidiary of Golden Agri-Resources (GAR), we have Sinar Mas Oleochemical, SMART Research Institute (SMARTRI), and SMART Biotechnology Centre within our operations.

Why join us?

Palm oil and agriculture play a significant role in meeting the growing world population's demands for sustainable and innovative solutions to nutrition, energy and personal care products.

As a leading global seed-to-shelf agribusiness, we want talents who are ready to overcome future challenges in this sector, and be part of sustainably feeding and fueling generations.