FMCG Marketing Operations Leader — Growth & Activation

PT. CitraDimensi Arthali (\"CEDEA\"); Jakarta Utara; On-site; IDR 500,000,000 - 900,000,000; Full time

Job summary

PT CitraDimensi Arthali (CEDEA) is seeking a marketing leader in Jakarta to develop and execute integrated strategies for Trade Marketing, Brand Activation, and Digital Marketing. You will guide cross-functional teams to ensure cohesive campaigns that build brand equity and drive sales growth.

Based in Muara Baru, North Jakarta, you will mentor teams, manage budgets, analyze market trends, and partner with Sales to deliver successful product launches.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Management or related field.
• 10+ years marketing experience, including 5+ years in a managerial role in FMCG/F&B/Consumer Goods.
• Strong expertise in Trade Marketing, Brand Activation and Digital Marketing.
• Proven ability to develop and execute integrated marketing strategies driving growth.
• Strong understanding of FMCG commercial ops, consumer behavior, and route-to-market.
• Experience managing marketing budgets, campaigns and ROI.
• Excellent analytical, leadership, communication and stakeholder management skills.
• Fluent in English (written and spoken).
• Willing to travel and work weekends as required.

Responsibilities

• Develop and execute integrated marketing strategies aligned with business objectives.
• Lead Trade Marketing, Brand Activation, and Digital Marketing teams to ensure effective campaign execution across all channels.
• Manage brand campaigns, consumer activations, digital marketing initiatives, and trade promotions to drive brand awareness and sales growth.
• Collaborate with Sales and cross-functional teams to maximize commercial performance and successful product launches.
• Monitor marketing performance, campaign effectiveness, and budget utilization to optimize ROI.
• Analyze market trends, consumer insights, and competitor activities to identify growth opportunities.
• Develop team capabilities through coaching, performance management, and continuous improvement initiatives.

Skills

Trade Marketing

Brand Activation

Digital Marketing

Leadership

Budget Management

Analytics

Stakeholder Management

English

Education

Bachelor's degree in Marketing, Business Administration, Management

Tools

Microsoft Office

Analytics tools

Job description

PT CitraDimensi Arthali (CEDEA) is seeking a marketing leader in Jakarta to develop and execute integrated strategies for Trade Marketing, Brand Activation, and Digital Marketing. You will guide cross-functional teams to ensure cohesive campaigns that build brand equity and drive sales growth.

Based in Muara Baru, North Jakarta, you will mentor teams, manage budgets, analyze market trends, and partner with Sales to deliver successful product launches.