Creative Digital Executive

PT Bali Maya Permai Food Canning Industry; Jakarta Utara; On-site; IDR 89,280,000 - 167,400,000; Full time

Job summary

PT Bali Maya Permai Food Canning Industry is seeking a Creative Digital Executive to shape and manage our digital marketing strategy. You will translate brand identity into compelling visuals and packaging while driving awareness and engagement across platforms.

Responsibilities include planning campaigns across Google Ads, YouTube, social channels, SEO, and content calendars; designing packaging and labels; collaborating with production and procurement; and analyzing data to improve

Qualifications

• Bachelor’s degree in Marketing, Digital Marketing, Graphic Design, Visual Communication, or related field (or equivalent work experience).
• Proven experience as a Digital Marketing Specialist or Graphic Designer or similar role in FMCG/food manufacturing preferred.
• Proficiency in digital marketing platforms, tools, and best practices.
• Understanding of SEO, SEM, CRM, Email Marketing, and Social Media Management.
• Strong graphic design skills with a portfolio in packaging design, branding, and visual identity.
• Proficiency in Adobe Creative Suite for digital and print production.
• Excellent data interpretation and analytical skills.
• Creative thinking with attention to typography and color theory.

Responsibilities

• Plan, execute, and optimize digital marketing campaigns across Google Ads, YouTube, Facebook, Instagram, and email marketing.
• Monitor campaign performance, analyze data, and make data-driven recommendations.
• Create and maintain a content calendar for consistent online presence.
• Lead the creation of packaging designs from concept to print-ready files.
• Develop packaging that aligns with brand identity, regulatory requirements, and market trends.
• Collaborate with production and procurement to select materials and finishes balancing aesthetics and cost.
• Design marketing collaterals such as product labels and POS displays.
• Conduct keyword research and optimize website content for SEO.
• Develop engaging social media content and strategies for audience engagement.
• Monitor website traffic and conversions using analytics tools.
• Ensure brand consistency across all digital and print assets.

Skills

Digital marketing

Graphic design

SEO

SEM

CRM

Email marketing

Social media management

Education

Bachelor's degree in Marketing or Digital Marketing or Graphic Design or Visual Communication

Tools

Adobe Photoshop

Adobe Illustrator

Adobe InDesign

Job description

As a Creative Digital Executive at PT Bali Maya Permai Food Canning Industry, you will play a crucial role in developing, implementing, and managing our digital marketing strategies. You will utilize your expertise in digital channels to drive brand awareness, engage with our target audience, and contribute to our company's growth and success. In addition, you will be responsible for translating brand identity into compelling visual designs and innovative product packaging that stands out in the competitive FMCG market.

Job Description

Plan, execute, and optimize digital marketing campaigns across various platforms, including but not limited to Google Ads, YouTube, Facebook, Instagram, and email marketing.

Monitor campaign performance, analyze data, and make data-driven recommendations for improvements.

Create and maintain a content calendar to ensure a consistent online presence.

Lead the creation of packaging designs for new and existing products, from initial concept and mock-ups to print-ready production files.

Develop creative packaging that aligns with brand identity, regulatory requirements, and market trends, ensuring visual appeal and functionality.

Collaborate with the production and procurement teams to select appropriate materials, finishes, and printing techniques that balance aesthetics and cost-efficiency.

Design supporting marketing collaterals such as product labels, shelf talkers, point-of-sale displays, and promotional merchandise.

Conduct keyword research and optimize website content for search engines (SEO).

Develop engaging social media content and strategies to foster audience engagement and brand loyalty.

Monitor website traffic, user behavior, and conversion rates using analytics tools.

Ensure brand consistency across all visual assets, both digital and print, maintaining a cohesive look and feel for all consumer-facing materials.

Requirements

Bachelor’s degree in Marketing, Digital Marketing, Graphic Design, Visual Communication, or a related field (or equivalent work experience).

Proven experience as a Digital Marketing Specialist, Graphic Designer, or similar role, ideally within the FMCG or food manufacturing industry.

Proficiency in digital marketing platforms, tools, and best practices.

Understanding of SEO, SEM, CRM, Email Marketing, and Social Media Management.

Strong graphic design skills with a portfolio demonstrating expertise in packaging design, product branding, and visual identity.

Excellent proficiency in Adobe Creative Suite (Photoshop, Illustrator, and InDesign) for both digital and print production.

Excellent analytical skills and the ability to interpret data and trends.

Creative thinking and problem-solving abilities, with a keen eye for detail, typography, and color theory.

Strong communication and interpersonal skills.

Self-motivated, detail-oriented, and able to work independently and collaboratively.

How many years' experience do you have as a Digital Executive?

We are fish canning industry which was established since 1977 and has been operating since 1978. Since its first day operation we has committed to preserve and improve our products quality. "Being the best at all time" is our utmost motivation in bringing satisfaction to our consumers. Now we are seeking qualified experienced people with strong interpersonal skill and capability for the position as follows :

We are fish canning industry which was established since 1977 and has been operating since 1978. Since its first day operation we has committed to preserve and improve our products quality. "Being the best at all time" is our utmost motivation in bringing satisfaction to our consumers. Now we are seeking qualified experienced people with strong interpersonal skill and capability for the position as follows :