Head of Consumer Activation & Engagement

PT Garudafood Putra Putri Jaya; Jakarta Selatan; Presencial; IDR 480.000.000 - 720.000.000; Jornada completa

Descripción de la vacante

PT Garudafood Putra Putri Jaya is seeking a senior consumer activation leader to design and drive brand activation strategies across marketing and sales channels. You will plan and oversee consumer engagement initiatives, including product sampling, promotions, and penetration efforts, while managing budgets and external partners.

The role requires strong ROI focus, cross-functional collaboration, and proven leadership to deliver measurable business impact from activation programs.

Formación

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Minimum 7 years of experience in Consumer Activation or related fields, preferably FMCG.
• Proven experience in planning and executing consumer activation programs, events, sampling, and promotions.
• Strong understanding of brand strategy, consumer engagement, and sales-driven activation initiatives.
• Experienced in managing activation budgets, external agencies, and event organizers.
• Strong analytical, project management, and problem-solving skills with ability to evaluate ROI.
• Excellent communication, stakeholder management, and leadership skills.

Responsabilidades

• Develop and implement consumer activation strategies aligned with brand objectives and sales targets.
• Plan and oversee consumer engagement programs, including sampling, penetration, and promotions.
• Manage POSM planning, budget allocation, distribution, and utilization for effective brand execution.
• Collaborate with Marketing and cross-functional teams to ensure effective execution of activation programs.
• Lead and develop the consumer activation team to achieve business targets and drive continuous improvement.
• Monitor and evaluate program performance, consumer engagement, sales achievement, and cost-effectiveness; provide actionable recommendations.

Conocimientos

Consumer Activation

Brand Activation

Event Management

Educación

Bachelor's degree in Marketing/related field

Descripción del empleo

PT Garudafood Putra Putri Jaya is seeking a senior consumer activation leader to design and drive brand activation strategies across marketing and sales channels. You will plan and oversee consumer engagement initiatives, including product sampling, promotions, and penetration efforts, while managing budgets and external partners.

The role requires strong ROI focus, cross-functional collaboration, and proven leadership to deliver measurable business impact from activation programs.