Head of Channel Development & Trade Sales

PT. Garudafood Putra Putri Jaya, Tbk; Jakarta Pusat; On-site; IDR 400,000,000 - 800,000,000; Full time

Job summary

PT. Garudafood Putra Putri Jaya, Tbk is seeking a senior commercial leader with 5+ years in Sales, Trade Marketing, and Channel Development to drive GT/MTI programs and distributor performance.

The role requires leadership of cross-functional teams and strong stakeholder management across Indonesia. The ideal candidate will analyze market insights, optimize trade initiatives, and collaborate with Finance, Sales, PM, and Logistics to meet regional targets and growth objectives.

Qualifications

• Minimum 5 years of experience in Sales, Trade Marketing, Channel Development, Distributor Management or related commercial functions within FMCG or distribution companies, including at least 3 years in a managerial role leading teams and driving business performance.
• Bachelor's Degree in Business, Marketing, Management, or a related field.
• Strong understanding of General Trade (GT) and Modern Trade Independent (MTI) channels, including distributor operations and sales execution.
• Proven experience in driving business growth through channel development initiatives, trade programs, and sales performance management.
• Experience working closely with distributors, principals, and cross-functional stakeholders to achieve commercial objectives.
• Strong analytical, negotiation, and problem-solving skills with the ability to identify market opportunities and translate insights into actionable business plans.
• Excellent communication and stakeholder management skills.
• Proficient in Microsoft Excel and PowerPoint for business analysis and reporting.
• Willing to be placed in various locations across Indonesia.

Responsibilities

• Execute all external principal programs in the assigned area
• Monitor program implementation to ensure target/KPI achievement and conduct post-program analysis
• Identify market insights, including competitor activities, business opportunities, and market trends, and propose initiatives/programs to Head Office when needed
• Support regional/area teams in the claim process by coordinating with the Finance team
• Handle cross-functional activities with other departments (Finance, Sales, PM, and Logistics) as a problem solver in the area
• Act as the liaison between Distributor (HSO partner) and Regional Principals in the area
• Build and maintain strong networking with Pareto outlets
• Participate in operational meetings and business review meetings with Principal HO and Principal Management teams

Skills

Sales management

Trade Marketing

Channel development

Distributor management

FMCG distribution

Leadership

Analytical skills

Negotiation

Communication

Excel

PowerPoint

Education

Bachelor's degree in Business/Marketing/Management

Tools

Microsoft Excel

PowerPoint

Job description

PT. Garudafood Putra Putri Jaya, Tbk is seeking a senior commercial leader with 5+ years in Sales, Trade Marketing, and Channel Development to drive GT/MTI programs and distributor performance.

The role requires leadership of cross-functional teams and strong stakeholder management across Indonesia. The ideal candidate will analyze market insights, optimize trade initiatives, and collaborate with Finance, Sales, PM, and Logistics to meet regional targets and growth objectives.