Head of Business & Growth - GoPay Later

GoPay; Jakarta Pusat; On-site; IDR 900,000,000 - 1,500,000,000; Full time

Job summary

GoPay is seeking a Head of Business & Growth for GoPay Later in Jakarta to own the growth strategy, drive GTM plans, and lead a high-performing team. You will balance growth with risk by collaborating with Marketing, Product, Risk, and Finance, leveraging data to identify new user segments and opportunities.

You will develop the product roadmap, prioritize features, and translate insights into measurable initiatives that boost users, transactions, and GTV within the GoTo ecosystem.

Qualifications

• 8+ years of experience in business growth, strategy, or product/business management roles in BNPL or consumer lending.

Responsibilities

• Own GoPay Later’s growth strategy and targets for users, transactions, and GTV.
• Translate opportunities into clear GTM initiatives across product and marketing.
• Develop the product roadmap based on customer insights and data.
• Lead cross-functional execution with Marketing, Product, Risk, Engineering, Compliance, Legal, and Finance.
• Balance growth with credit quality with the risk team.

Skills

Business growth

Strategy

Product management

Data analysis

Cross-functional leadership

Job description

As Head of Business & Growth for GoPay Later, you’ll own the growth of product by combining business understanding, data, and customer insights to find where the next wave of growth and opportunity will come from. You’ll turn those opportunities into go-to-market plans across product and marketing and drive them from strategy through execution and measurement, with clear accountability. Lead the team, set clear direction, and develop people to deliver aspirational goals.

What You Will Do

Own GoPay Later’s growth strategy and targets for users, transactions, and GTV, and translate them into a clear strategy of prioritized initiatives.

Identify new growth opportunities through data analysis, customer research, and market understanding, including new user segments, use cases, merchants, and ecosystem touchpoints.

Develop go-to-market plans for new and existing initiatives, marketing campaigns, and partnership levers.

Develop the product roadmap, leveraging customer insights and data to decide which features and improvements to build and in the right order of priority.

Drive cross-functional execution with Marketing, Product, Risk, Engineering, Compliance, Legal, and Finance, aligning priorities and removing blockers to get initiatives live.

Work with the credit risk team to balance growth with credit quality, ensuring initiatives grow the portfolio responsibly.

Lead and develop a high-performing team.

What You Will Need

8+ years of experience in business growth, strategy, or product/business management roles in the BNPL or consumer lending industry.

Proven track record of driving measurable growth in user, transaction, or revenue metrics for a consumer product.

Solid understanding of credit products and the trade-off between growth and risk.

Strong data analytical skills; comfortable working hands‑on with data to find insights, size opportunities, and evaluate impact.

Experience taking initiatives end to end, from opportunity identification and GTM planning to execution and post‑launch measurement.

Ability to lead and influence cross-functional teams without direct authority, including with senior stakeholders.

About the Team

You’ll be part of the GoPayLater team, which builds and grows BNPL products within the GoTo ecosystem. Our mission is to make flexible, responsible credit accessible to millions of Indonesians, many of whom are underserved by traditional financial institutions. We are a tight‑knit group who are bonded by two things: our genuine desire to add value to the lives of our consumers and the growth mindset and passion to make an impact. Our team enjoys what we do since we get to see the impact of our work reflected in our consumer's everyday lives. Come join our family to see what we mean!

About GoTo Group

GoTo is the largest digital ecosystem in Indonesia. GoTo's mission is 'empower progress' by offering technology infrastructure and solutions that help everyone to access and thrive in the digital economy.

The GoTo ecosystem provides a wide range of services, including mobility, delivery, payments, financial services, and technology solutions for merchants. The ecosystem also provides e-commerce services through Tokopedia and banking services through its partnership with Bank Jago.

About Gojek

Gojek is Southeast Asia’s leading on-demand platform and pioneer of the multi-service ecosystem with over 2.5 million driver partners across the regions offering a wide range of services such as transportation, food delivery, logistics and more. With its mission to create impact at scale, Gojek is committed to resolving consumer problems and raising standards of living by connecting consumers to the best providers of goods and services in the market.

About GoTo Financial

GoTo Financial accelerates financial inclusion through its leading financial services and merchants solutions. Its consumer services include GoPay and GoPayLater and serve businesses of all sizes through Midtrans, Moka, GoBiz Plus, GoBiz, and Selly. With its trusted and inclusive ecosystem of products, GoTo Financial is open to new growth opportunities and aims to empower everyone to Make It Happen, Make It Together, Make It Last.

GoTo and its business units, including Gojek and GoToFinancial ("GoTo") only post job opportunities on our official channels onour respective company websites and on LinkedIn. GoTo is not liable for any job postings or job offers that did not originate from us. You should conduct your own due diligence to prevent being victims of any fake job scams, if they did not originate from GoTo's official recruitment channels.