Growth & Strategy Lead, GoPay Later

Go To Group; Jakarta Pusat; On-site; IDR 669,600,000 - 1,339,200,000; Full time

Job summary

GoTo Group's GoPay Later team seeks a seasoned Head of Business & Growth to drive user, transaction, and GTV growth. You will translate insights into strategy, lead GTM plans, and build a roadmap with cross-functional partners across Marketing, Product, Risk, and Finance.

You will balance growth with credit quality, develop the team, and guide initiatives from concept to measurement in a dynamic BNPL ecosystem in Indonesia.

Qualifications

• 8+ years of experience in business growth, strategy, or product/business management roles in BNPL or consumer lending.
• Proven track record of driving measurable growth in user, transactions, or revenue metrics for a consumer product.
• Solid understanding of credit products and the trade-off between growth and risk.
• Strong data analytical skills; comfortable working hands-on with data to find insights, size opportunities, and evaluate impact.
• Experience taking initiatives end to end, from identification to GTM planning, execution and post-launch measurement.
• Ability to lead and influence cross-functional teams without direct authority, including with senior stakeholders.

Responsibilities

• Own GoPay Later’s growth strategy and targets for users, transactions, and GTV, translating into a prioritized initiative roadmap.
• Identify new growth opportunities through data analysis, customer research and market understanding.
• Develop go-to-market plans for new and existing initiatives, marketing campaigns, and partnership levers.
• Develop the product roadmap based on customer insights and data, prioritizing features in the right order.
• Drive cross-functional execution with Marketing, Product, Risk, Engineering, Compliance, Legal, and Finance.
• Balance growth with credit quality with the credit risk team to grow the portfolio responsibly.
• Lead and develop a high-performing team.

Skills

Growth strategy

Data analysis

GTM planning

Cross-functional leadership

Credit risk understanding

Stakeholder management

Team leadership

Job description

GoTo Group's GoPay Later team seeks a seasoned Head of Business & Growth to drive user, transaction, and GTV growth. You will translate insights into strategy, lead GTM plans, and build a roadmap with cross-functional partners across Marketing, Product, Risk, and Finance.

You will balance growth with credit quality, develop the team, and guide initiatives from concept to measurement in a dynamic BNPL ecosystem in Indonesia.