Head of Brand Marketing

Modinity Group; Jakarta Selatan; On-site; IDR 900,000,000 - 1,400,000,000; Full time

Job summary

Modinity Group in Jakarta, Indonesia, seeks an experienced Head of Brand Marketing to lead the marketing team and drive brand growth across digital and offline channels. You will oversee campaigns, product launches, partnerships, and events, ensuring brand consistency and alignment with retail goals.

The role requires a strategic leader who can translate data into actionable plans. Join a fast-paced fashion brand focused on aspirational positioning and customer engagement, collaborating with CRM

Qualifications

• Bachelor's degree in Marketing, Communications, or related field.
• At least 10 years in Brand Marketing or related roles.
• Experience leading teams and mentoring.
• Strong brand, campaigns, and consumer engagement strategies.
• Ability to analyze marketing data and derive insights.
• Proficiency in MS Office and marketing analytics.

Responsibilities

• Lead, mentor, and manage the marketing team to foster professional growth and high performance.
• Develop and execute brand marketing strategies aligned with company goals; reinforce brand positioning.
• Lead marketing campaigns, product launches, brand activations, and events from end-to-end.
• Run integrated marketing campaigns across digital and offline channels with brand consistency.
• Build and manage collaborations with external partners, media, and influencers; optimize Shopee KOL Affiliate program.
• Establish a structured community marketing system and collaborate with CRM and Digital Marketing teams.
• Sync marketing initiatives with product launches, stock, and retail sales targets for visibility.
• Monitor trends, consumer behavior, and competitors; translate data insights into growth plans.

Skills

Leadership

Brand building

Campaign planning

Integrated campaigns

Analytics & insights

CRM collaboration

Partnerships & influencers

Budget management

Team mentoring

Retail marketing

Education

Bachelor's degree in Marketing

Tools

Microsoft Office

PowerPoint

Excel

CRM software

Job description

10 - 15 Years

Review

Job Description

Responsibilities:

• Lead, mentor, and manage the marketing team to foster professional growth and ensure high performance across all initiatives.
• Develop and execute brand marketing strategies aligned with company goals; ensure all activities reinforce brand positioning as an aspirational and relevant fashion brand.
• Lead marketing campaigns, product launches, brand activations, and events from end-to-end planning to performance evaluation.
• Run integrated marketing campaigns across both digital and offline channels while maintaining strict brand consistency.
• Build and manage collaborations with external partners, media, and influencers; optimize the Shopee KOL Affiliate program to drive awareness and sales.
• Establish a structured community marketing system and collaborate with CRM and Digital Marketing teams to sustain customer engagement and loyalty.
• Sync marketing initiatives with product launches, stock availability, and retail sales targets to boost product visibility.
• Monitor trends, consumer behavior, and competitors; analyze campaign performance and budget efficiency to translate data insights into actionable growth plans.

Requirements:

• Minimum Bachelor's degree in Marketing, Communications, Business, or a related field.
• Minimum 10 years of experience in Brand Marketing, Marketing Communications, or related roles, preferably within fashion, retail, beauty, or lifestyle industries.
• Proven experience in leadership, team management, and mentoring team members.
• Strong understanding of brand building, integrated marketing campaigns, and consumer engagement strategies.
• Proven experience in planning and executing brand activations, partnerships, collaborations, and events.
• Strong project management skills with the ability to manage multiple projects and deadlines simultaneously.Ability to analyze campaign performance and derive actionable insights from marketing data.
• Strong commercial awareness and understanding of customer behavior and market trends.
• Proficient in Microsoft Office (PowerPoint, Excel, Word); familiarity with marketing analytics.
• Creative thinker with strong attention to detail and a proactive, solution-oriented mindset.
• Ability to work effectively in a fast-paced and dynamic environment.

Job Snapshot

Updated Date

04-11-2026

Function/Department

Brand Marketing

Location