Brand Marketing Associate

Modinity Group; Jakarta Pusat; On-site; IDR 66,960,000 - 111,600,000; Full time

Job summary

Modinity Group in Jakarta is seeking a Brand Marketing professional to craft and execute strategies that elevate the brand as aspirational and relevant across fashion, retail, beauty, and lifestyle segments.

You will oversee end-to-end campaigns, product launches, and events, coordinating with CRM and Digital Marketing teams to maintain strong customer engagement and drive sales.

Qualifications

• Bachelor's degree in Marketing, Communications, Business or a related field.
• Minimum 1 year of experience in Brand Marketing, Marketing Communications, or related roles, preferably within fashion, retail, beauty, or lifestyle industries.
• Strong understanding of brand building, integrated marketing campaigns, and consumer engagement strategies.
• Proven experience in planning and executing brand activations, partnerships, collaborations, and events.
• Strong project management skills with the ability to manage multiple projects and deadlines simultaneously.
• Ability to analyze campaign performance and derive actionable insights from marketing data.
• Strong commercial awareness and understanding of customer behavior and market trends.
• Proficiency in Microsoft Office (PowerPoint, Excel, Word); familiarity with marketing analytics
• Creative thinker with strong attention to detail and a proactive, solution-oriented mindset.
• Ability to work effectively in a fast-paced and dynamic environment.

Responsibilities

• Develop and execute brand marketing strategies aligned with company goals to reinforce brand positioning.
• Lead marketing campaigns, product launches, brand activations, and events end-to-end.
• Run integrated marketing campaigns across digital and offline channels with consistent branding.
• Build and manage collaborations with external partners, media, and influencers; optimize Shopee KOL Affiliate program.
• Establish a structured community marketing system and collaborate with CRM and Digital Marketing teams.
• Coordinate marketing initiatives with product launches, stock availability, and retail sales targets.
• Monitor trends and competitor activity; translate data into actionable growth plans.

Skills

Brand marketing

Campaign management

Partnerships

Data analysis

Project management

Education

Bachelor's degree in Marketing/Communications/Business

Tools

PowerPoint

Excel

Word

Job description

2 - 4 Years

Review

Job Description

Responsibilities :

• Develop and execute brand marketing strategies aligned with company goals; ensure all activities reinforce brand positioning as an aspirational and relevant fashion brand.
• Lead marketing campaigns, product launches, brand activations, and events from end-to-end planning to performance evaluation.
• Run integrated marketing campaigns across both digital and offline channels while maintaining strict brand consistency.
• Build and manage collaborations with external partners, media, and influencers; optimize the Shopee KOL Affiliate program to drive awareness and sales.
• Establish a structured community marketing system and collaborate with CRM and Digital Marketing teams to sustain customer engagement and loyalty.
• Sync marketing initiatives with product launches, stock availability, and retail sales targets to boost product visibility.
• Monitor trends, consumer behavior, and competitors; analyze campaign performance and budget efficiency to translate data insights into actionable growth plans.

Requirements :

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Minimum 1 year of experience in Brand Marketing, Marketing Communications, or related roles, preferably within fashion, retail, beauty, or lifestyle industries.
• Strong understanding of brand building, integrated marketing campaigns, and consumer engagement strategies.
• Proven experience in planning and executing brand activations, partnerships, collaborations, and events.
• Strong project management skills with the ability to manage multiple projects and deadlines simultaneously.
• Ability to analyze campaign performance and derive actionable insights from marketing data.
• Strong commercial awareness and understanding of customer behavior and market trends.
• Proficient in Microsoft Office (PowerPoint, Excel, Word); familiarity with marketing analytics
• Creative thinker with strong attention to detail and a proactive, solution-oriented mindset.
• Ability to work effectively in a fast-paced and dynamic environment.

Job Snapshot

Updated Date

26-10-2026

Department

Brand Marketing

Location