Head of Brand Concept & Storytelling

PT MDS Retailing Tbk; Tangerang; On-site; IDR 600,000,000 - 900,000,000; Full time

Job summary

Matahari, Indonesia's premier department store chain, seeks a strategic Head of Brand Concept to lead the creative direction and brand identity of private label brands. Based in Lippo Karawaci, you will drive brand DNA, seasonal storytelling, and end-to-end concept-to-market strategies to ensure customer relevance and sustainable growth.

Collaborating across Design, Merchandising, Marketing and Commercial functions, you will mentor teams and elevate creative excellence while aligning with market

Qualifications

• Bachelor's degree in a related field with 8+ years in brand concept or merchandising.
• 5+ years in leadership or managerial role.
• Experience in fashion retail with multi-brand or private label environments.
• Knowledge of international fashion trends and global retail markets preferred.

Responsibilities

• Lead development of brand concept strategy, brand DNA, positioning and visual identity.
• Define and execute product concepts, themes and storytelling aligned with trends and insights.
• Conduct market and trend research and translate insights into actionable briefs.
• Collaborate with Sourcing, Commercial, Marketing and Store Operations to ensure brand execution consistency.
• Drive innovation by enhancing concept development processes and introducing fresh creative approaches.
• Develop teams and promote creative excellence across departments.

Skills

Brand concept leadership

Creative direction

Trend forecasting

Cross-functional collaboration

Merchandising

Education

Bachelor's degree in related field

Job description

Matahari, Indonesia's premier department store chain, seeks a strategic Head of Brand Concept to lead the creative direction and brand identity of private label brands. Based in Lippo Karawaci, you will drive brand DNA, seasonal storytelling, and end-to-end concept-to-market strategies to ensure customer relevance and sustainable growth.

Collaborating across Design, Merchandising, Marketing and Commercial functions, you will mentor teams and elevate creative excellence while aligning with market