Head Of Brand Concept

PT MDS Retailing Tbk; Tangerang; On-site; IDR 600,000,000 - 900,000,000; Full time

Job summary

Matahari, Indonesia's premier department store chain, seeks a strategic Head of Brand Concept to lead the creative direction and brand identity of private label brands. Based in Lippo Karawaci, you will drive brand DNA, seasonal storytelling, and end-to-end concept-to-market strategies to ensure customer relevance and sustainable growth.

Collaborating across Design, Merchandising, Marketing and Commercial functions, you will mentor teams and elevate creative excellence while aligning with market

Qualifications

• Bachelor's degree in a related field with 8+ years in brand concept or merchandising.
• 5+ years in leadership or managerial role.
• Experience in fashion retail with multi-brand or private label environments.
• Knowledge of international fashion trends and global retail markets preferred.

Responsibilities

• Lead development of brand concept strategy, brand DNA, positioning and visual identity.
• Define and execute product concepts, themes and storytelling aligned with trends and insights.
• Conduct market and trend research and translate insights into actionable briefs.
• Collaborate with Sourcing, Commercial, Marketing and Store Operations to ensure brand execution consistency.
• Drive innovation by enhancing concept development processes and introducing fresh creative approaches.
• Develop teams and promote creative excellence across departments.

Skills

Brand concept leadership

Creative direction

Trend forecasting

Cross-functional collaboration

Merchandising

Education

Bachelor's degree in related field

Job description

We are seeking a strategical Head of Brand Concept to lead the creative direction and brand identity of our private label brands. This senior leadership role will be responsible for defining brand DNA, developing seasonal product stories, conducting in-depth trend and market research, and overseeing end to end concept-to-market strategies. The role requires strong collaboration across Design, Merchandising, Marketing, and Commercial functions to ensure brand consistency, customer relevance, and sustainable business growth.

Key responsibilities

Lead the development of brands concept strategy, including brand DNA, positioning, and visual identity.

Define and execute product concepts, themes, and storytelling aligned with trends and customer insights.

Conduct market and trend research, translating insights into strategies & actionable briefs.

Collaborate with Sourcing, Commercial, Marketing, and Store Operation to ensure the consistency of brand execution.

Drive innovation by enhancing concept development processes and introducing fresh creative approach that engage customers & meet business goals.

Develop teams and promoting creative excellence across teams.

About you

Bachelor's degree in a related field with a minimum of 8 years' experience in brand concept, creative direction, or merchandising within the fashion retail industry, including at least 5 years in a leadership or managerial role.

Proven expertise in brand development, trend forecasting, and leading creative direction across multi-brand or private label environments.

Sharp fashion acumen with deep understanding of current consumer preferences and market trends.

Knowledge of international fashion trends and global retail markets is highly preferred.

Willing to be based in Lippo Karawaci.

Matahari is Indonesia's premier department store chain, holding a commanding 47.8% market share. As the nation's leading omni-channel, customer-centric "house of specialists," we excel in apparel, footwear, beauty, and related sectors, driven by our philosophy of "feel good."