Multi-Channel Campaign Lead – Retail & Events

PT MDS Retailing Tbk; Tangerang; On-site; IDR 133,920,000 - 200,880,000; Full time

Job summary

Matahari, Indonesia's premier department store chain, invites a Marketing professional to lead digital campaigns across social media and non-ecommerce platforms, aligning with brand guidelines. You will coordinate with agencies and internal teams for ideation, planning and execution, while monitoring performance and supporting post-campaign analysis.

Based in Karawaci, Tangerang, the role includes collaboration with merchandising, creative, and store operations to ensure asset readiness and

Qualifications

• Bachelor’s Degree in Marketing, Communication, Business, or related field.
• 2–4 years of experience in digital marketing, campaign execution, or marketing activation.
• Proven experience in handling digital campaigns (non-ecommerce), such as social media or brand campaigns.
• Retail, fashion, or agency experience preferred; offline campaigns/events exposure is an advantage.
• Strong coordination, detail-oriented, and able to work in a fast-paced environment with tight deadlines.

Responsibilities

• Execute and manage digital campaigns across social media, paid media, and non-ecommerce platforms.
• Coordinate with agencies, internal stakeholders, and vendors for campaign ideation, planning, and execution.
• Collaborate with Merchandising and Creative teams for accurate briefs, content development, and asset readiness.
• Monitor campaign performance (engagement, reach, traffic) and support post-campaign reporting and evaluation.
• Ensure campaigns are delivered on time, aligned with brand guidelines, and executed smoothly across channels.
• Support offline campaigns including in-store promotions, brand activations, and events.
• Coordinate with Store Operations and VM teams to ensure campaign readiness and execution.
• Assist in managing campaign materials (POSM, signage) and distribution.

Skills

Digital marketing

Campaign execution

Social media campaigns

Brand campaigns

Coordination

Education

Bachelor’s degree in Marketing/Communication/Business

Job description

Matahari, Indonesia's premier department store chain, invites a Marketing professional to lead digital campaigns across social media and non-ecommerce platforms, aligning with brand guidelines. You will coordinate with agencies and internal teams for ideation, planning and execution, while monitoring performance and supporting post-campaign analysis.

Based in Karawaci, Tangerang, the role includes collaboration with merchandising, creative, and store operations to ensure asset readiness and