Brand Manager

pt binacitra kharisma sejati; Kota Bandung; On-site; IDR 78,120,000 - 167,400,000; Full time

Job summary

PT Binacitra Kharisma Sejati in Bandung seeks a Brand Manager to lead development and execution of brand and marketing initiatives that strengthen equity, engage consumers, and drive business growth. The role translates brand strategy into campaigns across retail, digital, e-commerce, community, and experiential channels, with a focus on sports and running lifestyle.

You'll collaborate with Retail, E-commerce, Merchandising, Sales, and Marketing teams, manage budgets and agencies, and monitor

Qualifications

• Brand strategy and marketing experience required.
• Strong understanding of consumer behavior and market trends.
• Experience in sports retail, footwear or lifestyle brands is highly preferred.
• Ability to translate brand strategy into integrated campaigns.

Responsibilities

• Develop and execute integrated brand and marketing strategies.
• Lead end-to-end campaigns, product launches, and activations.
• Strengthen brand presence within sports and running communities.
• Collaborate with retail, e-commerce, and sales teams to deliver campaigns.
• Track campaign performance and translate data into recommendations.

Skills

Brand management

Campaign management

Digital marketing

Communication

Analytics

Project management

Education

Bachelor's degree in Marketing, Business Management, Communications, Advertising

Tools

PowerPoint

Excel

Microsoft Office

Job description

Established in 1992, PT Binacitra Kharisma Sejati is a leading footwear manufacturer in Indonesia, headquartered in Bandung. With a strong foundation in craftsmanship, quality, reliability, and design, the company serves both local and international markets. As we continue to grow, we are looking for talented professionals who can help strengthen our brands and create meaningful connections with consumers.

About the Role

One of our clients are looking for a Brand Manager to lead the development and execution of brand and marketing initiatives that strengthen brand equity, engage consumers, and support business growth.

This role will be responsible for translating brand strategy into impactful campaigns across retail, digital, e-commerce, community, and experiential channels, with a strong focus on the sports and running lifestyle. This position will be based in Bandung.

Role Description

• Develop and execute integrated brand and marketing strategies aligned with brand positioning, consumer insights, and business objectives.
• Lead end-to-end marketing campaigns, product launches, retail activations, events, community programs, and digital initiatives.
• Strengthen the brand's presence and engagement within the sports and running community.
• Build and manage relationships with KOLs, influencers, athletes, running communities, media, agencies, and strategic partners.
• Ensure integrated campaign execution across retail stores, e-commerce, social media, digital platforms, and events.
• Monitor consumer behavior, market trends, competitor activities, and sports/lifestyle developments to identify growth opportunities.
• Collaborate closely with Retail, E-commerce, Merchandising, Sales, Marketing Communication, Creative, and Visual Merchandising teams to deliver effective campaigns.
• Track and analyze campaign performance, including engagement, traffic, conversion, customer acquisition, and sales-related metrics.
• Manage marketing budgets, agencies, vendors, and external partners to ensure effective, timely, and quality execution.
• Prepare brand and campaign performance reports, translating data into actionable recommendations for management.
• Ensure consistent application of brand identity and guidelines across all consumer touchpoints.

Qualifications

• Bachelor's degree in Marketing, Business Management, Communications, Advertising, or a related field.
• 2-4 years of relevant experience in Brand Management, Brand Marketing, Marketing, Marketing Communication, or a related function.
• Experience in sports retail, footwear, fashion, lifestyle, or consumer brands is highly preferred.
• Proven track record in developing and executing integrated brand and marketing campaigns.
• Strong understanding of brand positioning, consumer behavior, market trends, and competitor analysis.
• Hands-on experience in KOL/Influencer Marketing, digital marketing, events, and consumer activations.
• Strong project management, analytical, communication, presentation, and negotiation skills.
• Commercially minded, with the ability to connect brand initiatives with consumer engagement and business results.
• Proactive, creative, detail-oriented, and solution-oriented, with strong ownership of execution.
• Genuine interest in sports, running, fashion, lifestyle, and digital trends.
• Strong command of written and spoken English and comfortable communicating in a professional business environment.
• Proficient in Microsoft Office, particularly PowerPoint and Excel; familiarity with digital marketing and analytics tools is an advantage.
• Able to work independently while effectively collaborating with cross-functional teams.
• Willing to support events, activations, and business activities outside regular office hours when required.

Why Join Us?

Join a growing Indonesian footwear company and play a key role in shaping brands that connect with consumers across sports, running, and lifestyle communities.

If you are a commercially minded marketer who enjoys turning brand strategy into impactful consumer experiences and measurable business results, we would like to hear from you.