Growth Strategy Junior Officer

Blibli; Jakarta Timur; On-site; IDR 111,600,000 - 156,240,000; Full time

Job summary

Blibli is seeking a Growth Strategist Jr. Officer in Jakarta Timur to drive growth through data analysis and experimentation. The ideal candidate will possess a strong analytical mindset and collaboration skills, focusing on user acquisition, retention, and revenue optimization.

This full-time position requires a Bachelor’s degree and proficiency in metrics like CAC and LTV. Join Blibli to shape the future of Indonesia’s e-commerce landscape.

Qualifications

• Bachelor’s degree from a reputable university in a related field (minimum GPA of 3.0).
• Experience or certification in Digital Ads Analytics or Performance Marketing is preferred.
• Strong analytical skills with the ability to translate data into actionable insights.

Responsibilities

• Identify growth opportunities across the user funnel.
• Run experiments to validate ideas.
• Analyze data to understand user behavior and campaign performance.
• Optimize paid channels like Meta Ads and Google Ads.
• Collaborate with product, data, design, and engineering teams.

Skills

Analytical skills

Collaboration

Data analysis

Experimentation

Education

Bachelor’s degree in a related field

Tools

Digital Ads Analytics

CRM tools

Job description

Blibli is on a journey to become Indonesia’s #1 e-commerce platform— built on trust, innovation, and care. We’re creating better experiences for customers, merchants, brands, and sellers through technology, collaboration, and a deep commitment to quality. Here, every idea matters and every action helps us grow stronger together.

As a Growth Strategist Jr. Officer, you’re expected to bring a blend of analytical thinking, experimentation mindset, and cross‑functional collaboration skills. You should be comfortable working with data, identifying opportunities within the user funnel, and turning insights into actionable strategies that drive measurable impact. Someone who can design and prioritize experiments, understand key metrics like CAC, LTV, and conversion rates, and adapt quickly based on results. Beyond technical skills, you are expected to be curious, resourceful, and proactive—someone who challenges assumptions, moves fast, and works seamlessly with product, engineering, design, and data teams to unlock sustainable growth.

What You’ll Work On

• Identify growth opportunities across the user funnel (acquisition, activation, retention, revenue).
• Run experiments (A/B tests, landing page tests, channel tests) to validate ideas quickly.
• Analyze data to understand user behavior, campaign performance, and funnel drop-offs.
• Optimize paid channels such as Meta Ads, Google Ads, TikTok, or other performance platforms.
• Collaborate with product, data, design, and engineering teams to improve user activation and retention.
• Build and manage CRM flows (email, push notifications, in-app messages) to drive engagement.
• Develop hypotheses and create experiment roadmaps based on insights and business goals.
• Monitor key metrics like CAC, LTV, ROAS, conversion rates, and retention cohorts.
• Create and optimize landing pages to improve conversion and user experience.
• Scale successful experiments into long-term, repeatable growth strategies.

Qualifications

• Bachelor’s degree from a reputable university in a related field (minimum GPA of 3.0).
• Experience or a certification in Digital Ads Analytics or Performance Marketing is highly preferred.
• Strong analytical skills with the ability to translate data into actionable insights.
• Strong retail business acumen, including understanding of consumer behavior and market trends, is preferred.
• Comfortable working with performance metrics (CAC, LTV, ROAS, Retention, Conversion Rate, etc.).
• Ability to generate new ideas, test strategies, and continuously improve results.
• Strong collaboration and communication skills for cross‑functional teamwork.
• Detail‑oriented, data‑driven, and proactive in problem‑solving.

(This role will start as a 6 month contract based for a Full Time position, without additional probation period)