Brand Management Officer

Blibli; Indonesia; On-site; IDR 240,000,000 - 360,000,000; Full time

Job summary

Blibli, Indonesia’s #1 e-commerce platform, is seeking a Brand Manager to lead end‑to‑end brand strategy for Smartphone and Emerging Categories across the e-commerce ecosystem. You’ll develop category plans, go‑to‑market strategies, and own brand storytelling across on‑platform, campaigns, content, and partnerships.

The ideal candidate has 3–5 years in Brand/Category Marketing within e‑commerce or tech, with proven capability to drive awareness, engagement, and commercial results; strong

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or related field; MBA is a plus.
• Experience in Brand Management or Category Marketing in e-commerce or tech is required.
• 3–5 years in Brand Management, Category Marketing, or Strategic Marketing roles.
• Experience managing smartphone or emerging product categories preferred.
• Proven track record in developing brand strategies that drive awareness and results.
• Experience with well-known brands or principals (smartphone/electronics preferred).
• Strong understanding of digital marketing channels and e-commerce journeys.
• Excellent stakeholder management, communication, and presentation skills.
• Creative thinker with a strategic mindset and data-driven approach.
• Comfortable in a fast-paced, cross-functional environment.

Responsibilities

• Lead end-to-end brand strategy and execution for Smartphone and Emerging Categories across the e-commerce ecosystem.
• Develop category-level brand plans, including positioning, messaging, and go-to-market strategies.
• Plan and execute integrated marketing campaigns, product launches, and seasonal initiatives.
• Own brand storytelling and ensure consistent brand identity across touchpoints.
• Analyze market trends and customer insights to identify growth opportunities.
• Collaborate with Commercial, Product, Merchandising, CRM, and Performance Marketing teams.
• Manage relationships with principals, brands, agencies, and strategic partners.
• Translate brand guidelines into execution strategies.
• Monitor brand and campaign performance and optimize strategies using data.
• Support innovation initiatives for new categories and formats.

Skills

Brand Management

Category Marketing

Strategic Marketing

Digital Marketing

E-commerce

Analytics

Stakeholder Management

Presentation Skills

Education

Bachelor’s degree in Marketing, Business, Communications, or related field; MBA is a plus

Job description

Blibli is on a journey to become Indonesia’s #1 e-commerce platform — built on trust, innovation, and care. We’re creating better experiences for customers, merchants, brands, and sellers through technology, collaboration, and a deep commitment to quality. Here, every idea matters and every action helps us grow stronger together.

What You’ll Work On

• Lead end‑to‑end brand strategy and execution for Smartphone and Emerging Categories across the e-commerce ecosystem.
• Develop category‑level brand plans, including positioning, messaging, and go‑to‑market strategies aligned with business objectives.
• Plan and execute integrated marketing campaigns, product launches, and seasonal initiatives across digital channels.
• Own brand storytelling and ensure consistent brand identity across all touchpoints (on‑platform, campaigns, content, and partnerships).
• Analyze market trends, customer insights, and competitor activity to identify growth opportunities and emerging category potential.
• Collaborate closely with Commercial, Product Management, Merchandising, CRM, and Performance Marketing teams to drive category performance.
• Manage relationships with principals, brands, agencies, and strategic partners to ensure effective campaign delivery.
• Translate brand guidelines into more relevant execution strategies.
• Monitor brand and campaign performance, evaluate effectiveness, and optimize strategies using data and insights.
• Support innovation initiatives by exploring new categories, formats, partnerships, and engagement models relevant to smartphones and emerging tech.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a related field; MBA is a plus.
• 3-5 years of experience in Brand Management, Category Marketing, or Strategic Marketing roles, preferably within e-commerce, consumer electronics, or technology-driven industries.
• Strong experience managing smartphone, gadget, technology, or emerging product categories is highly preferred.
• Proven track record in developing and executing brand strategies that drive awareness, engagement, and commercial results.
• Experience working with well-known brands or principals (smartphone/electronics brands strongly preferred).
• Solid understanding of digital marketing channels, e-commerce customer journeys, and platform-based brand execution.
• Strong analytical skills with the ability to translate insights into actionable brand and category strategies.
• Excellent stakeholder management, communication, and presentation skills.
• Creative thinker with a strategic mindset and the ability to balance brand building with performance outcomes.
• Comfortable working in a fast‑paced, data‑driven environment with multiple priorities and cross‑functional teams.

(This role will start as a 6 month contract based for a Full Time position, without additional probation period)