CRM Growth Strategist: Lifecycle & Analytics

Time International

Jakarta Pusat

In loco

IDR 300.000.000 - 600.000.000

Tempo pieno

9 ore fa

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Descrizione del lavoro

Time International is seeking a CRM Business Strategist to align Brand, Marketing and Data teams, translating behavioral data into growth strategies and automated workflows that boost retention and performance.

The role focuses on end-to-end customer lifecycle optimization, segmentation, lead scoring, personalization, and data-driven recommendations, with ownership of the analytics roadmap and cross-functional collaboration across local, regional, product, and engineering teams.

Competenze

Bachelor's degree in Marketing, Business, Computer Science, Data Analytics, or a related quantitative field.
3–5 years of relevant experience in CRM, sales analytics, marketing analytics, customer lifecycle management, or business intelligence.
Strong expertise in customer segmentation, behavioral analytics, lead scoring, personalization, and retention strategies.
Hands-on experience with CRM and marketing automation platforms.
Proficiency in data querying and visualization tools (e.g., SQL, Tableau, Looker Studio / Google Data Studio, BigQuery).
Project Management & Collaboration: Proven capability in managing analytics roadmaps, translating business requirements into technical setups, and collaborating across cross-functional teams.
Attributes & Languages: Highly analytical, detail-oriented, and proactive with strong written and spoken communication skills in Bahasa Indonesia and English.

Mansioni

Strategic Business & Analytics Partnership: Partner with Brand and Marketing teams to identify business challenges and translate complex data into actionable recommendations supporting strategic decisions.
Customer Lifecycle & Behavioral Optimization: Analyze and optimize the end-to-end customer journey using CRM and behavioral data, including customer segmentation, lead scoring, personalization, and data routing strategies.
Dashboards & Performance Analytics: Develop, track, and maintain analytical reports and dashboards to monitor key trends, business growth, and marketing performance across all touchpoints.
Analytics Roadmap Ownership: Own and drive the CRM analytics roadmap, prioritizing high-impact data solutions, system integrations, and automated workflows aligned with company KPI targets.
Project & Stakeholder Alignment: Coordinate project requirements, analytics rollouts, and cross-functional testing with local, regional, product, and engineering partners.