Growth & Performance Marketing Specialist

Xander Creative Agency; Jakarta Utara; On-site; IDR 200,880,000 - 379,440,000; Full time

Job summary

Xander Creative Agency is seeking a Growth & Performance Marketing Specialist to manage paid campaigns across Meta Ads, Google Search, LinkedIn Ads, and retargeting, driving qualified B2B opportunities.

You will optimize the entire acquisition funnel, from ad campaigns to landing pages and CRM, while collaborating with IT, Creative, and Sales to improve lead quality and conversion rates in a fast-paced environment.

Qualifications

• Bachelor's Degree in Marketing, Business, Communications, or related field.
• 4+ years of experience in Performance Marketing or Growth Marketing (B2B preferred).
• Proven experience managing Meta Ads and Google Search; LinkedIn Ads a plus.
• Strong understanding of funnels, lead generation, CRM, and conversion optimization.
• Strong analytical and research skills; ability to translate data into insights; cross-functional collaboration with Creative, IT, and Sales.

Responsibilities

• Manage and optimize paid campaigns across Meta Ads, Google Search, LinkedIn Ads (when viable), and retargeting to drive B2B opportunities.
• Develop and optimize the acquisition funnel from ads to landing pages to lead capture and CRM.
• Collaborate with IT on landing page optimization to maximize lead conversion across audiences.
• Improve lead qualification and qualified lead rates through funnel and campaign optimization.
• Conduct pain-points, audience, and market research to identify opportunities for campaign and creative improvement.
• Develop and maintain source tracking, lead development, and performance measurement for measurable activities.
• Analyze campaign, funnel, and lead performance to continuously improve inbound acquisition efficiency.

Skills

Analytical skills

Cross-functional collaboration

Campaign optimization

Lead generation

Education

Bachelor's degree in Marketing

Tools

Meta Ads

Google Search

LinkedIn Ads

Retargeting

CRM

Job description

Growth & Performance Marketing Specialist

• Manage and optimize paid acquisition campaigns across Meta Ads, Google Search, LinkedIn Ads (when economically viable), and retargeting to drive qualified B2B opportunities
• Develop and optimize the acquisition funnel, from ad campaigns and landing pages to lead capture, qualification, and CRM.

Collaborate with the IT team on landing page optimization to maximize lead conversion and potential across cold, warm, and hot audiences.

Improve lead qualification and qualified lead rates through continuous funnel and campaign optimization.

Conduct pain-point, audience, and market research to identify opportunities for campaign and creative performance improvement.

Develop and maintain source tracking, lead development, and performance measurement to ensure marketing activities are measurable and actionable.

Analyze campaign, funnel, and lead performance to identify insights and continuously improve the efficiency of Xander's inbound acquisition efforts.

Key Responsibilities

• Manage and optimize paid acquisition campaigns across Meta Ads, Google Search, LinkedIn Ads (when economically viable), and retargeting to drive qualified B2B opportunities
• Develop and optimize the acquisition funnel, from ad campaigns and landing pages to lead capture, qualification, and CRM.
• Collaborate with the IT team on landing page optimization to maximize lead conversion and potential across cold, warm, and hot audiences
• Improve lead qualification and qualified lead rates through continuous funnel and campaign optimization
• Conduct pain-point, audience, and market research to identify opportunities for campaign and creative performance improvement
• Develop and maintain source tracking, lead development, and performance measurement to ensure marketing activities are measurable and actionable
• Analyze campaign, funnel, and lead performance to identify insights and continuously improve the efficiency of Xander's inbound acquisition efforts

Qualifications

• Bachelor's Degree (S1) in Marketing, Business, Communications, or a related field.
• 4+ years of experience in Performance Marketing, Growth Marketing, Digital Marketing, or a related role, preferably with experience in B2B lead generation.
• Proven experience managing Meta Ads and Google Search; experience with LinkedIn Ads and retargeting is a plus.
• Strong understanding of marketing funnels, lead generation, CRM, conversion optimization, and qualified lead development.
• Strong analytical and research skills, with the ability to translate campaign and market data into actionable insights. Good communication and collaboration skills, with the ability to work cross-functionally with Creative, IT, Sales, and other teams in a fast-paced environment.