Senior Performance Marketing Lead

Cermati; Jakarta Pusat; On-site; IDR 420,000,000 - 640,000,000; Full time

Job summary

Cermati is seeking a Digital Performance Marketing Manager to lead and optimize paid campaigns across Google, Meta, TikTok, and programmatic platforms from Jakarta. You will guide the Digital Performance team, design media buying strategies, and manage budgets to maximize ROI.

The role requires 6+ years in performance marketing, certification in Google Ads or Meta, and strong data analysis skills using Excel, Sheets, SQL, Appsflyer, and Firebase.

Qualifications

• 6+ years in Performance Marketing driving media buying and optimisation on Google, Meta, TikTok and programmatic platforms.
• Certified Google Ads or Meta advertising.
• Bachelor's degree from reputable universities, preferably from quantitative analytical discipline (Computer Science/Engineering/Mathematics/Statistics).
• A result-driven independent thinker with superior numerical skills.
• Excellent data analysis and reporting using Excel, Google Sheets, SQL, or other data processing tools and marketing using Appsflyer and Firebase.
• Eager to work in a creative and collaborative environment.

Responsibilities

• Manage and optimize digital marketing campaigns across platforms including Google, Meta, TikTok and others.
• Lead and develop the Digital Performance team in managing all paid marketing channels.
• Design, implement, and evaluate media buying strategies to support customer acquisition and growth.
• Manage the digital marketing budget with focus on ROI and cost efficiency, reporting to finance.
• Collaborate with Marketing, CRM, Product, and IT to ensure a seamless customer journey from paid ads to acquisition channels.
• Conduct data analysis, segmentation, and audience targeting optimization with the Data team to improve campaign effectiveness.
• Perform routine A/B testing to identify the most effective approaches for campaigns.
• Monitor data accuracy in tools like Appsflyer, Firebase, and CRM Data Bl, addressing discrepancies.
• Maintain communication with internal stakeholders, reporting results and ensuring targets are met.
• Explore and establish partnerships with paid media platforms beyond Google, Meta, TikTok, and X to expand channels.

Skills

Performance marketing

Media buying

Data analysis

A/B testing

Budget management

Cross-functional collaboration

Education

Bachelor's degree in quantitative field

Tools

Excel

Google Sheets

SQL

Appsflyer

Firebase

Job description

Cermati is seeking a Digital Performance Marketing Manager to lead and optimize paid campaigns across Google, Meta, TikTok, and programmatic platforms from Jakarta. You will guide the Digital Performance team, design media buying strategies, and manage budgets to maximize ROI.

The role requires 6+ years in performance marketing, certification in Google Ads or Meta, and strong data analysis skills using Excel, Sheets, SQL, Appsflyer, and Firebase.