Growth Marketing Coordinator - Events & Lead Gen

English 1 (Ys. Group); Tangerang; On-site; IDR 60,000,000 - 100,000,000; Full time

Job summary

English 1 (Ys. Group) is seeking a Marketing Coordinator to plan and execute impactful initiatives that raise awareness, engagement, and student enrolment. You will develop monthly and quarterly marketing plans and budgets, and drive online, offline, and ATL campaigns to support growth.

You will lead school visits, events, booths, and community engagement, manage media placements, analyze campaign performance, monitor lead generation, and support the sales team on follow-ups.

Qualifications

• 3+ years of marketing experience.
• Experience in events, social media, and content oversight.
• Ability to analyse data and turn insights into strategy.

Responsibilities

• Plan and execute impactful marketing initiatives that drive awareness, engagement, and student enrolment.
• Develop monthly & quarterly marketing plans and budgets; Execute online, offline, and ATL campaigns to support growth.
• Lead school visits, events, booths & community engagement activities.
• Manage media placements and evaluate ATL campaign performance.
• Monitor lead generation and support the sales team on follow-ups.
• Collaborate with cross-functional teams to ensure consistent branding and messaging.

Skills

Marketing strategy

Events management

Social media

Content oversight

Data analysis

Lead generation

Sales support

Job description

English 1 (Ys. Group) is seeking a Marketing Coordinator to plan and execute impactful initiatives that raise awareness, engagement, and student enrolment. You will develop monthly and quarterly marketing plans and budgets, and drive online, offline, and ATL campaigns to support growth.

You will lead school visits, events, booths, and community engagement, manage media placements, analyze campaign performance, monitor lead generation, and support the sales team on follow-ups.