Growth Marketing Lead (Education Programs)

sejutacita; Jakarta Selatan; On-site; IDR 167,400,000 - 279,000,000; Full time

Job summary

sejutacita is seeking a skilled Growth Marketing professional to develop and execute a full-funnel growth strategy. Responsibilities include leading paid ads across multiple platforms and optimizing landing pages for better conversion rates.

The ideal candidate has 3–5 years of experience in performance marketing, a strong understanding of funnel metrics, and proven skills managing a substantial ad budget. Join us to enhance our impact in the education and youth market.

Qualifications

• 3–5 years experience in Growth / Performance Marketing.
• Strong understanding of funnel metrics and data-driven decision making.
• Experience managing monthly ads budget over IDR 100M.
• Hands-on in Meta Ads and Google Ads.
• Strong analytical and strategic thinking skills.

Responsibilities

• Develop and execute full-funnel growth strategy.
• Lead paid ads on Meta, TikTok, Google.
• Optimize landing pages to improve conversion rates.
• Manage performance marketing budget effectively.
• Collaborate with product and content teams.
• Analyze weekly metrics related to campaigns.

Skills

Growth Marketing

Performance Marketing

Data Analysis

Social Media Ads Management

Funnel Metrics Understanding

Budget Management

Job description

Responsibilities

• Develop and execute full-funnel growth strategy (acquisition → activation → conversion → retention)
• Lead paid ads (Meta, TikTok, Google), organic social, KOL & partnership strategy
• Optimize landing pages and improve CVR through A/B testing
• Manage performance marketing budget and CAC efficiency
• Collaborate with product & content team to increase qualified leads
• Analyze weekly metrics: CPL, CPA, ROAS, LTV, WTP quality

Qualifications

• 3–5 years experience in Growth / Performance Marketing
• Strong understanding of funnel metrics & data-driven decision making
• Experience managing monthly ads budget > IDR 100M
• Hands‑on in Meta Ads & Google Ads
• Strong analytical & strategic thinking
• Experience in education / youth market is a plus