Enrollment Growth & Brand Lead

Genesis Global Community School; Tangerang; On-site; IDR 240,000,000 - 420,000,000; Full time

Job summary

Genesis Global Community School (GGCS) is seeking a Marketing & Admissions Lead to own the brand, drive enrollment, and ensure an excellent experience for prospective families. You will lead the Front Office Admissions staff, Social Media Officer, and Graphic Designer, aligning marketing and admissions activities with school leadership.

This senior role sits at the intersection of marketing, community relations, and school communications, collaborating closely with the Head of School to present

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, Education, or a related field.
• Minimum 3–5 years of experience in marketing, admissions, customer relations, or a school-related role.
• Experience in an international school or education sector is preferred.
• Strong communication, presentation, and interpersonal skills — fluent in both English and Bahasa Indonesia.
• Proven ability to lead a team, manage targets, and deliver results in a fast-moving environment.
• Good understanding of branding, digital marketing, social media, and parent-facing communications.
• Comfortable with data — able to manage databases, track conversion trends, and present insights clearly.
• Warm, professional, confident, and genuinely service-oriented personality.

Responsibilities

• Develop and execute the school’s marketing strategy — promoting GGCS programmes, values, and achievements to prospective and existing families.
• Maintain and strengthen the GGCS brand across all channels — ensuring every piece of content is consistent, professional, and aligned with the school’s visual identity.
• Brief, review, and approve all marketing materials produced by the Graphic Designer and Social Media Officer — across digital and print.
• Own the full admissions cycle from first inquiry to enrollment confirmation — including tours, trial classes, assessments, registration, and follow-up.
• Lead and develop the Marketing & Admissions team — setting targets, coaching team members, and ensuring high service standards at every touchpoint.
• Plan and execute all admissions events — open houses, school tours, education fairs, parent information sessions, and promotional activities.
• Manage the admissions database and produce regular reports on enrollment progress, conversion trends, and marketing performance for the Head of School.
• Build genuine relationships with prospective and existing families — warm, professional, and responsive at every stage of the journey.
• Monitor market trends, competitor schools, and parent expectations to keep GGCS positioning relevant and competitive.
• Represent GGCS externally at community events, partnerships, and education fairs.

Skills

Leadership

Communication

Interpersonal skills

Branding

Digital marketing

English language

Bahasa Indonesia

Data analysis

Team management

Education

Bachelor’s degree in Marketing, Communications, Business, Education, or related field

Tools

CRM/database management

Analytics tools

Content management

Job description

Genesis Global Community School (GGCS) is seeking a Marketing & Admissions Lead to own the brand, drive enrollment, and ensure an excellent experience for prospective families. You will lead the Front Office Admissions staff, Social Media Officer, and Graphic Designer, aligning marketing and admissions activities with school leadership.

This senior role sits at the intersection of marketing, community relations, and school communications, collaborating closely with the Head of School to present