Growth Manager

PT XanhSM Green & Smart Mobility; Indonesia; On-site; IDR 400,000,000 - 900,000,000; Full time

Job summary

PT XanhSM Green & Smart Mobility is looking for a Growth leader to develop and manage growth plans for the Supply 2W/4W and Car Biz segments in Indonesia. You will own the Growth Funnel, identify levers, and prioritize resources to drive revenue and activation.

Responsibilities include building IMC plans, coordinating multi-channel campaigns, and developing the Growth Platform and data systems. You will lead a cross-functional Growth team and report to the Head of Department.

Qualifications

• Bachelor's degree in Economics, MIS, Data Analytics, Marketing, Information Technology, or related fields.
• >5 years of experience in Growth, Digital Marketing, Business, Data, or Product/Growth; experience in Platform, Mobility, Marketplace, or E-commerce is preferred.
• Business + Marketing + Data mindset, with the ability to build strategies and manage by KPIs.
• Capable of building Growth Funnels, IMC Plans, and managing multi-channel performance.
• Team management, project management, and cross-functional coordination skills.
• Experimental mindset, problem analysis, data-driven decision-making, and the ability to scale growth models.
• Agile, flexible, and highly adaptable.

Responsibilities

• Develop the objectives, KPIs, and Growth Plan for the Supply 2W/4W and Car Biz 2W/4W segments.
• Manage the entire Growth Funnel, identify growth levers, and prioritize resources for each stage.
• Monitor business and Marketing performance, analyze insights, and make data-driven optimization decisions.
• Take ownership of growth performance, going beyond Lead/CPL toward metrics such as Qualified Lead, Onboard, Activation, Deposit, and Revenue.
• Develop IMC Plans aligned with objectives, define Target Audience, Channel Mix, Budget, and KPI.
• Plan and coordinate synchronized deployment across ATL/BTL/Digital/CRM/Partnership/Content/Event channels.
• Collaborate with Marketing, Business, Content, Agencies, and partners to execute campaigns by phase.
• Evaluate performance of channels, optimize budgets, and allocate resources by business outcomes.
• Set direction for Driver Data Platform, CRM/CDP, Dashboards, and measurement systems for Growth.
• Standardize data and build a Driver 360° management system across lifecycle.
• Collaborate to develop Marketing Automation, Attribution, and AI solutions.
• Build KPI/Dashboard systems to support operations and decision-making.
• Set objectives, assign work, manage performance, and develop the Growth team.
• Establish Data–Experiment–Automation–AI workflow to enhance productivity.
• Coordinate cross-functional resources to ensure progress of the Growth Plan.
• Report, advise, and propose strategic decisions to Head of Department/Board.

Skills

Growth planning

Growth funnel

Data-driven decisions

Cross-functional coordination

IMC planning

Marketing automation

KPI dashboards

Team management

Experimentation

Agile

Education

Bachelor's degree in Economics, MIS, Data Analytics, Marketing, IT, or related fields

Job description

1. Growth plan development & management

• Develop the objectives, KPIs, and Growth Plan for the Supply 2W (2-Wheel)/4W (4-Wheel) and Car Biz 2W/4W segments.
• Manage the entire Growth Funnel, identify growth levers, and prioritize resources for each stage.
• Monitor business and Marketing performance, analyze insights, and make data-driven optimization decisions.
• Take ownership of growth performance, going beyond Lead/CPL toward metrics such as Qualified Lead, Onboard, Activation, Deposit, and Revenue.

2. IMC Planning & Integrated Growth Campaigns

• Develop IMC Plans aligned with business/campaign objectives, from defining Target Audience → Communication Objective → Key Message/Proposition → Channel Mix → Budget → KPI → Measurement.
• Plan and coordinate the synchronized deployment of ATL/BTL/Digital/CRM/Partnership/Content/Event/Livestream channels to create impact across the entire funnel.
• Collaborate with Marketing, Business, Content, Agencies, and partners to execute campaigns by phase: Awareness → Consideration → Conversion → Retention/Activation.
• Evaluate the performance of each channel/campaign, optimize budgets, and allocate resources based on business outcomes, not just media metrics.

3. Building the Growth Platform & Data system

• Set the direction for developing the Driver Data Platform, CRM/CDP, Dashboards, and measurement systems that serve Growth.
• Standardize data and build a Driver 360° management system across the entire lifecycle.
• Collaborate with Product, Data, IT, and Business to develop Marketing Automation, Attribution, Conversion Tracking, and AI solutions.
• Build KPI/Dashboard systems to support operations and decision-making.

4. Team management & cross-functional coordination

• Set objectives, assign work, manage performance, and develop the capabilities of the Growth team.
• Establish a working approach based on Data – Experiment – Automation – AI to enhance team productivity.
• Coordinate cross-functional resources across Marketing, Business, Product, Data, IT, and Operations to ensure the progress and effectiveness of the Growth Plan.
• Report, advise, and propose strategic decisions to the Head of Department/Board of Management.

• Bachelor's degree in Economics, Management Information Systems, Data Analytics, Marketing, Information Technology, or related fields.
• >5 years of experience in Growth, Digital Marketing, Business, Data, or Product/Growth; experience in Platform, Mobility, Marketplace, or E-commerce is preferred.
• Business + Marketing + Data mindset, with the ability to build strategies and manage by KPIs.
• Capable of building Growth Funnels, IMC Plans, and managing multi-channel performance.
• Team management, project management, and cross-functional coordination skills.
• Experimental mindset, problem analysis, data-driven decision-making, and the ability to scale growth models.
• Agile, flexible, and highly adaptable.