Senior Campaign Manager

allofresh; Indonesia; On-site; IDR 400,000,000 - 700,000,000; Full time

Job summary

allofresh is seeking a Senior Campaign Manager to drive growth across user acquisition, retention, and monetization. The role leads cross-functional initiatives with marketing, product, category, and operations to fuel revenue and expand the customer base.

You will own data-driven campaigns, oversee GTM plans for new features, and mentor a growing team of growth professionals. A strong track record in scaling growth and collaboration with diverse teams is required for success.

Qualifications

• 7+ years of growth and business strategy experience.
• Proven track record in scaling acquisition, retention, and monetization.
• Strong analytical mindset with performance marketing tools.
• Experience in e-commerce, tech startup, or FMCG preferred.
• Excellent leadership and stakeholder management.

Responsibilities

• Develop and own growth strategies across acquisition, retention, and lifecycle management.
• Identify and prioritize growth opportunities through market research, data insights, and experimentation.
• Lead go-to-market plans for new product launches, features, and campaigns.
• Use data-driven analysis to optimize campaigns, channels, and customer journeys.
• Implement growth experiments (A/B testing, funnel optimization, personalization).
• Partner with marketing, product, category, and operations teams to align growth initiatives.
• Manage growth projects end-to-end, ensuring timely delivery and measurable impact.
• Act as the bridge between commercial and technical teams to implement scalable solutions.
• Lead and mentor a team of growth specialists/analysts.
• Build alignment with senior leadership on growth priorities and outcomes.
• Manage external vendors/agencies for digital campaigns, CRM, and performance marketing.

Skills

Growth strategy

Leadership

Analytics

Performance marketing

Cross-functional

Acquisition

Education

Bachelor's or Master's in Business/Marketing

Job description

The Senior Campaign Manager is responsible for driving user acquisition, retention, and monetization strategies to accelerate business growth. This role leads cross-functional initiatives across marketing, product, category, and operations to deliver sustainable revenue and customer base expansion.

Key Responsibilities

• Develop and own growth strategies across acquisition, retention, and lifecycle management.
• Identify and prioritize growth opportunities through market research, data insights, and experimentation.
• Lead go-to-market plans for new product launches, features, and campaigns.

Data & Performance Management

• Use data-driven analysis to optimize campaigns, channels, and customer journeys.
• Implement growth experiments (A/B testing, funnel optimization, personalization).

Cross-Functional Leadership

• Partner with marketing, product, category, and operations teams to align growth initiatives.
• Manage growth projects end-to-end, ensuring timely delivery and measurable impact.
• Act as the bridge between commercial and technical teams to implement scalable solutions.

Team & Stakeholder Management

• Lead and mentor a team of growth specialists/analysts.
• Build alignment with senior leadership on growth priorities and outcomes.
• Manage external vendors/agencies for digital campaigns, CRM, and performance marketing.

Requirements

• Bachelor’s or Master’s degree in Business, Marketing, or related field.
• 7+ years of experience in growth and business strategy, with leadership exposure.
• Proven track record in scaling user acquisition, retention, and monetization.
• Strong analytical mindset with expertise in growth metrics and performance marketing tools.
• Experience in e-commerce, tech startup, or FMCG is highly preferred.
• Excellent leadership, communication, and stakeholder management skills.
• Ability to thrive in a fast-paced, results-oriented environment.