Growth Architect: Data-Driven Funnels & Campaigns

PT XanhSM Green & Smart Mobility; Indonesia; On-site; IDR 400,000,000 - 900,000,000; Full time

Job summary

PT XanhSM Green & Smart Mobility is looking for a Growth leader to develop and manage growth plans for the Supply 2W/4W and Car Biz segments in Indonesia. You will own the Growth Funnel, identify levers, and prioritize resources to drive revenue and activation.

Responsibilities include building IMC plans, coordinating multi-channel campaigns, and developing the Growth Platform and data systems. You will lead a cross-functional Growth team and report to the Head of Department.

Qualifications

• Bachelor's degree in Economics, MIS, Data Analytics, Marketing, Information Technology, or related fields.
• >5 years of experience in Growth, Digital Marketing, Business, Data, or Product/Growth; experience in Platform, Mobility, Marketplace, or E-commerce is preferred.
• Business + Marketing + Data mindset, with the ability to build strategies and manage by KPIs.
• Capable of building Growth Funnels, IMC Plans, and managing multi-channel performance.
• Team management, project management, and cross-functional coordination skills.
• Experimental mindset, problem analysis, data-driven decision-making, and the ability to scale growth models.
• Agile, flexible, and highly adaptable.

Responsibilities

• Develop the objectives, KPIs, and Growth Plan for the Supply 2W/4W and Car Biz 2W/4W segments.
• Manage the entire Growth Funnel, identify growth levers, and prioritize resources for each stage.
• Monitor business and Marketing performance, analyze insights, and make data-driven optimization decisions.
• Take ownership of growth performance, going beyond Lead/CPL toward metrics such as Qualified Lead, Onboard, Activation, Deposit, and Revenue.
• Develop IMC Plans aligned with objectives, define Target Audience, Channel Mix, Budget, and KPI.
• Plan and coordinate synchronized deployment across ATL/BTL/Digital/CRM/Partnership/Content/Event channels.
• Collaborate with Marketing, Business, Content, Agencies, and partners to execute campaigns by phase.
• Evaluate performance of channels, optimize budgets, and allocate resources by business outcomes.
• Set direction for Driver Data Platform, CRM/CDP, Dashboards, and measurement systems for Growth.
• Standardize data and build a Driver 360° management system across lifecycle.
• Collaborate to develop Marketing Automation, Attribution, and AI solutions.
• Build KPI/Dashboard systems to support operations and decision-making.
• Set objectives, assign work, manage performance, and develop the Growth team.
• Establish Data–Experiment–Automation–AI workflow to enhance productivity.
• Coordinate cross-functional resources to ensure progress of the Growth Plan.
• Report, advise, and propose strategic decisions to Head of Department/Board.

Skills

Growth planning

Growth funnel

Data-driven decisions

Cross-functional coordination

IMC planning

Marketing automation

KPI dashboards

Team management

Experimentation

Agile

Education

Bachelor's degree in Economics, MIS, Data Analytics, Marketing, IT, or related fields

Job description

PT XanhSM Green & Smart Mobility is looking for a Growth leader to develop and manage growth plans for the Supply 2W/4W and Car Biz segments in Indonesia. You will own the Growth Funnel, identify levers, and prioritize resources to drive revenue and activation.

Responsibilities include building IMC plans, coordinating multi-channel campaigns, and developing the Growth Platform and data systems. You will lead a cross-functional Growth team and report to the Head of Department.