Growth Analytics Circle Lead (Customer Data & Marketing)

Amar Bank

Jakarta Pusat

On-site

IDR 600,000,000 - 1,000,000,000

Full time

4 days ago

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Job summary

Amar Bank is seeking a Growth Application Circle Lead (Customer Data & Marketing Analytics Circle Lead) to own the customer data ecosystem, drive acquisition, conversion, retention, and repeat business.

You will lead analytics for the Amar Bank & Tunaiku portfolio, partnering with Data Engineering, Technology, Performance Marketing, and Sales to transform data into actionable insights and high-performing lifecycle campaigns.

Qualifications

Bachelor's or Master's in Computer Science, Data Analytics, Information Systems, Statistics, or a related quantitative field.
6+ years of progressive experience in Marketing Analytics, MarTech, or Revenue Operations with direct exposure to both digital and offline/partner channels.
Advanced expertise in BI tools (Looker, Tableau, Power BI) and complex data modeling in Excel/Google Sheets.
Familiarity with telephony/dialer integrations, engagement platforms (MoEngage), and retention/loyalty tracking mechanics (e.g., Tada, Xoxoday).
Affiliates & Agencies: Solid understanding of affiliate tracking platforms (HasOffers/Tune, Impact, Everflow, CJ), postback URLs, conversion pixel integrations, and agency reporting standards.
Soft Skills: Excellent cross-functional communicator capable of aligning technical data workflows between internal tech teams and external partners

Responsibilities

Drive customer data strategy, lifecycle analytics, BI dashboarding, and end-to-end funnel optimization to fuel user growth, portfolio health, and retention.
Architect, scale, and maintain the enterprise digital MarTech stack—including CDPs, Server-Side GTM, AppsFlyer/MMPs, Tag Management, and Webhooks—across all app, web, and paid channels.
Design and deploy automated data pipelines merging high-volume digital ad data with downstream business databases.
Enforce robust tracking standards across internal campaigns, affiliates, and external agencies.
Eliminate manual reporting workflows by engineering centralized data models within cloud data warehouses like BigQuery or Snowflake.
Build and maintain automated, real-time BI dashboards tracking end-to-end funnel metrics—from ad impression to conversion, repeat loan/purchase.
Analyze digital user journeys to identify drop-off points and provide optimization insights to reduce CAC and improve conversion rates.