Head of Growth

Amartha; Jakarta Selatan; On-site; IDR 900,000,000 - 1,500,000,000; Full time

Job summary

Amartha is seeking a dynamic Growth Marketing Head to lead growth strategies across our lending, payments, and investment products. You will partner with product, business development, and customer experience teams to design campaigns that drive customer acquisition, retain users, and increase transaction frequency.

The role emphasizes data-driven decisions and scalable digital adoption for a fintech audience in Indonesia.

Qualifications

• Minimum 8 years of experience in financial services, fintech, or digital-first companies.
• Proven success in growing digital products or financial services offerings.
• Experience in lending, investment, or payment products
• Hands-on experience in performance marketing, customer lifecycle management, or digital adoption initiatives.

Responsibilities

• Design and implement growth marketing strategies for customer acquisition and retention across products and mobile app.
• Lead digital adoption efforts to drive installs, registrations, and sustained usage.
• Oversee performance marketing campaigns and lifecycle initiatives to meet KPIs using data insights.
• Partner with product, business development, and customer experience teams to align marketing with product roadmaps and ensure smooth campaign implementation.
• Use analytics to monitor customer behavior and campaign performance and generate actionable insights to improve ROI.

Skills

Growth marketing

Performance marketing

Customer lifecycle

Digital adoption

Data analytics

Job description

About Amartha

At Amartha, we empower micro-businesses across Indonesia, enabling growth and equal prosperity. We’ve supported over 2.7 million entrepreneurs—mostly women—by disbursing IDR 22.8 trillion in funding. As we step into 2025, Amartha is evolving into a technology-driven financial ecosystem, expanding our reach in lending, funding, and payments. Through innovation and digital solutions, we aim to enhance accessibility, streamline processes, and create a seamless user experience.

About the Role

We are seeking a dynamic and results-driven Growth Marketing Head to lead and drive growth marketing strategies across our products and mobile app. This role partners closely with business units to design and execute initiatives that fuel customer acquisition, engagement, and transactions (e.g., loans, payments and investments). The ideal candidate will play a key role in driving digital adoption while ensuring product growth across assigned products.

Responsibilities

Growth and Marketing Strategy

• Collaborate with business units to design and implement marketing initiatives for customer acquisition and retention.
• Develop strategies to increase active user base and drive transaction frequency for key products.

Digital Adoption

• Lead digital adoption efforts for the mobile app and specific products, driving installs, registrations, and sustained usage.
• Identify and address barriers to digital engagement, tailoring initiatives for different customer segments.

Campaign Execution

• Oversee performance marketing campaigns and customer lifecycle initiatives to meet KPIs.
• Leverage data insights to optimize acquisition and engagement efforts across channels.

Cross-Functional Collaboration

• Partner with product, business development, and customer experience teams to align marketing strategies with product roadmaps.
• Act as a bridge between marketing and operations to ensure smooth implementation of campaigns.

Data-Driven Decision Making

• Use analytics to monitor customer behavior and campaign performance.
• Generate insights to inform future strategies and enhance ROI.

• Minimum 8 years of experience in financial services, fintech, or digital-first companies.
• Proven success in growing digital products or financial services offerings.

• Previous business experience in lending products, investment products, or payment products
• Previous roles in product management, marketing, business development, or sales management.
• Hands-on experience in performance marketing, customer lifecycle management, or digital adoption initiatives.

At Amartha, we are dedicated to creating a workplace that celebrates diversity, ensures equity, and fosters inclusion. We believe that diverse perspectives—shaped by factors such as gender, age, race, ethnicity, education, culture, and life experiences—drive innovation and growth.

We actively welcome individuals from all backgrounds to join us in building an environment where everyone feels respected, valued, and empowered. Our commitment is to provide equal opportunities and foster a sense of belonging that enables our employees to thrive and make meaningful contributions.