Field Marketing Specialist

GudangAda; Tangerang; Sur place; IDR 72 000 000 - 120 000 000; Plein temps

Résumé du poste

GudangAda is seeking a Field Marketing professional in Indonesia to drive field initiatives across General Trade and Modern Trade. You will plan and execute promotions, coordinate with sales, and manage on-ground campaigns to boost brand presence and product adoption.

You will analyze campaign performance, prepare field reports, travel for regular field visits, and collaborate with vendors and agencies to ensure campaigns meet brand guidelines and business goals.

Qualifications

• Bachelor's degree in Marketing or Business field.
• 2–3 years' field/trade marketing or brand activation experience.
• Strong project coordination, communication, and execution skills.
• Ability to translate campaign insights into actionable plans.
• Willingness to travel and conduct regular field visits.

Responsabilités

• Plan and execute field marketing activities, including promotions, activations, roadshows, and events.
• Coordinate with sales teams to align marketing initiatives with targets and growth.
• Manage on-ground campaigns to boost brand awareness and product adoption.
• Identify locations, customer segments, and market opportunities for events.
• Coordinate with vendors, agencies, promoters, and stakeholders for campaign execution.
• Monitor campaign performance, collect insights, and evaluate effectiveness.
• Prepare field marketing reports with results, budgets, and recommendations.
• Ensure all activities comply with brand guidelines and policies.

Connaissances

Field marketing

Trade marketing

Brand activation

Project coordination

Communication

Campaign analysis

Travel readiness

MS Office

Google Workspace

Formation

Bachelor's degree in Marketing or Business

Outils

MS Office

Google Workspace

Description du poste

Founded in 2019 by Henry Stevensang, GudangAda is built on strong FMCG fundamentals shaped by decades of experience across General Trade and Modern Trade. This disciplined FMCG approach equips us with the operational rigor, scalability mindset, and execution excellence needed to navigate Indonesia’s dynamic beauty industry and its players.Leveraging this foundation, GudangAda expanded into the beauty sector by establishing GudangAda Beauty, bringing proven FMCG distribution discipline to build strong, reliable, and scalable beauty distribution operations across Indonesia.Today, GudangAda Beauty partners with local and global beauty brands to enter, grow, and scale in Indonesia through integrated solutions spanning market entry, nationwide distribution, logistics & fulfillment, regulatory support, and offline marketing execution.

Key Responsibilities:

• Plan and execute field marketing activities, including promotions, product activations, roadshows, and events.
• Coordinate with sales teams to develop marketing initiatives that support sales targets and business growth.
• Manage on-ground promotional campaigns to increase brand awareness, customer engagement, and product adoption.
• Identify potential locations, customer segments, and market opportunities for field marketing activities.
• Coordinate with vendors, agencies, promoters, and other stakeholders to ensure smooth campaign execution.
• Monitor campaign performance, collect market insights, and evaluate promotional effectiveness.
• Prepare field marketing reports, including activity results, budget utilization, and recommendations for improvement.
• Ensure all field marketing activities comply with brand guidelines and company policies.

Requirements:

• Bachelor's degree in Marketing, Business, or a related field.
• Minimum 2–3 years of experience in field marketing, trade marketing, brand activation, or a similar role.
• Strong project coordination, communication, and execution skills.
• Ability to analyze campaign performance and translate market insights into actionable plans.
• Willingness to travel and conduct regular field visits.
• Proficiency in Microsoft Office or Google Workspace.