Area Marketing Coordinator

PT Penguin Indonesia; Palembang; On-site; IDR 89,280,000 - 167,400,000; Full time

Job summary

PT Penguin Indonesia seeks a Trade Marketing Specialist to plan, execute, and monitor store-level activities that drive sales and brand visibility in Palembang. You will lead merchandising and branding activation, ensuring brand presence and adherence to guidelines.

Join to conduct market surveys, analyze competitors, and gather customer insights, providing actionable reports that inform promotions and strategy.

Qualifications

• Bachelor's degree (S1) from any field.
• Minimum 2 years of experience in Trade Marketing, Merchandising, Branding & Promotion in FMCG / Building Materials.
• Proficiency in Microsoft Excel or other spreadsheet applications.
• Demonstrates leadership potential and the ability to collaborate effectively across teams.

Responsibilities

• Plan, execute, and monitor Trade Marketing activities at store level to drive sales growth and brand visibility.
• Manage and implement Merchandising and Branding Activation, ensuring brand presence and compliance with marketing guidelines.
• Conduct market surveys, competitor analysis, and customer insights gathering, providing actionable reports.
• Oversee and improve promotional activities, ensuring alignment with overall marketing strategy.
• Build and maintain relationships with retailers, distributors, and internal teams.
• Track, analyse, and optimize marketing campaign performance to maximise ROI.
• Supervise a team and provide coaching for performance improvement.

Skills

Excel

Education

Bachelor's degree (S1)

Job description

Plan, execute, and monitor Trade Marketing activities at store level to drive sales growth and brand visibility.

Manage and implement Merchandising and Branding Activation, ensuring brand presence and compliance with marketing guidelines.

Conduct market surveys, competitor analysis, and customer insights gathering, providing actionable reports.

Oversee and improve promotional activities, ensuring alignment with overall marketing strategy.

Build and maintain relationships with key stakeholders, including retailers, distributors, and internal teams.

Track, analyse, and optimize marketing campaign performance to maximize return on investment (ROI).

Supervise a team and provide coaching for performance improvement.

Qualifications:

Bachelor's degree (S1) from any field.

Minimum 2 years of experience in Trade Marketing, Merchandising, Branding & Promotion in FMCG / Building Materials industry.

Proficiency in Microsoft Excel or other spreadsheet applications is a must.

Proactive mindset, strong analytical thinking, and excellent communication skills.

Demonstrates leadership potential and the ability to collaborate effectively across teams.

Skilled in mentoring, delegating tasks, and driving team performance.

Willing to be placed in Palembang.